UA Manager

Zynga; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

25 days annual leave

Private medical insurance

Disability and life insurance

Device allowance (iOS/Android)

Language lessons

Spotify Premium

Social events

Employee stock purchase plan

Professional development budget

Gym facilities

Free meals

Job summary

Zynga in Barcelona is seeking a User Acquisition Manager to scale Two Dots, Dragon City & Monster Legends through hands-on campaign management, testing, and performance optimization. You will own live campaigns, drive CPI/ROAS improvements, and partner with cross-functional teams to fuel user growth.

The role targets ~3 years of mobile UA experience, with hybrid work at Zynga’s Barcelona office and opportunities for growth within a global gaming studio.

Qualifications

• 2–3+ years of mobile UA or performance marketing experience.
• Hands-on experience running ad networks or social campaigns.
• Strong analytical and KPI-driven mindset; comfortable working with data.
• Familiarity with mobile attribution (MMPs), ad networks, and UA platforms.
• Proficiency with Excel/Sheets (pivot tables, lookups).
• Organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Clear communicator and effective cross-team collaborator.

Responsibilities

• Manage daily UA operations across key channels (social, SDK networks, programmatic).
• Execute campaigns end-to-end: setup, optimization, budgeting, and reporting.
• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, and IPM.
• Partner with the Creative team to brief concepts, review performance, and iterate.
• Monitor performance dashboards and surface insights, trends, and opportunities.
• Collaborate with Product, ASO, and BI teams to support full-funnel improvements.
• Assist in forecasting and pacing monthly budgets.
• Stay current on platform updates, industry trends, and competitive activity.

Skills

Mobile UA

Performance marketing

Analytics

MMP familiarity

Excel

Campaign management

Cross-team collab

Communication

Tools

SQL

Ad networks

Job description

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

About the Role

We’re looking for a User Acquisition Manager to support the growth of Two Dots, Dragon City & Monster Legends through hands‑on campaign management, testing, and performance optimization. This role focuses on day‑to‑day execution, data‑driven decision making, and close collaboration with cross‑functional teams to drive efficient user growth.

This is an ideal opportunity for someone with ~3 years of experience in mobile UA who is ready to take ownership of live campaigns, improve performance, and grow their career within a leading gaming studio.

What You'll Do:

• Manage daily UA operations across key channels (social, SDK networks, programmatic).

• Execute campaigns end‑to‑end: setup, optimization, budgeting, and reporting.

• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, and IPM.

• Partner with the Creative team to brief concepts, review performance, and iterate.

• Monitor performance dashboards and surface insights, trends, and opportunities.

• Collaborate with Product, ASO, and BI teams to support full‑funnel improvements.

• Assist in forecasting and pacing monthly budgets.

• Stay current on platform updates, industry trends, and competitive activity.

What You Bring:

• 2–3+ years of mobile UA or performance marketing experience.

• Hands‑on experience running ad networks or social campaigns.

• Strong analytical and KPI‑driven mindset; comfortable working with data.

• Familiarity with mobile attribution (MMPs), ad networks, and UA platforms.

• Proficiency with Excel/Sheets (pivot tables, lookups).

• Organized, detail‑oriented, and able to manage multiple campaigns simultaneously.

• Clear communicator and effective cross‑team collaborator.

Bonus Points:

• Experience in mobile gaming and free‑to‑play environments.

• Basic knowledge of SQL or data tools.

• Experience working on a live game or app at scale.

What's in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take‑Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training

Onsite perks include:

• State of the art gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.