UA Manager

zyngacareers; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid Barcelona office

25 days annual leave + holidays

Private medical insurance

Disability and life insurance

Device of choice (iOS/Android)

Language lessons: English, Spanish, or

Catalan

Spotify Premium

Staff events

Stock purchase plan

Training budget

Descripción de la vacante

Zynga is seeking a User Acquisition Manager to grow the user base for Two Dots, Dragon City and Monster Legends. You will manage live campaigns, run tests, and optimize performance with data-driven decisions across social, programmatic, and UA networks.

The role involves close collaboration with Product, Creative, ASO and BI teams, with a hybrid setup in Barcelona. 2–3 years of mobile UA experience and strong analytical skills are essential.

Formación

• 2–3+ years of mobile UA or performance marketing experience.
• Hands-on experience running ad networks or social campaigns.
• Strong analytical and KPI-driven mindset; comfortable with data.
• Familiarity with mobile attribution (MMPs) and UA platforms.
• Proficiency with Excel/Sheets (pivot tables, lookups).
• Organized, detail-oriented, and able to manage multiple campaigns.

Responsabilidades

• Manage daily UA operations across key channels (social, SDK networks, programmatic).
• Execute campaigns end-to-end: setup, optimization, budgeting, reporting.
• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, IPM.
• Partner with Creative team to brief concepts, review performance, and iterate.
• Monitor performance dashboards and surface insights, trends, opportunities.
• Collaborate with Product, ASO, and BI teams to support full-funnel improvements.
• Assist in forecasting and pacing monthly budgets.

Conocimientos

Mobile UA

Analytics

Excel

MMPs

Communication

Collaboration

Descripción del empleo

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times - connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.

Join us and be part of the play!

About the Role

We're looking for a User Acquisition Manager to support the growth of Two Dots, Dragon City & Monster Legends through hands-on campaign management, testing, and performance optimization. This role focuses on day-to-day execution, data-driven decision making, and close collaboration with cross-functional teams to drive efficient user growth.

This is an ideal opportunity for someone with ~3 years of experience in mobile UA who is ready to take ownership of live campaigns, improve performance, and grow their career within a leading gaming studio.

What You'll Do:

• Manage daily UA operations across key channels (social, SDK networks, programmatic).
• Execute campaigns end-to-end: setup, optimization, budgeting, and reporting.
• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, and IPM.
• Partner with the Creative team to brief concepts, review performance, and iterate.
• Monitor performance dashboards and surface insights, trends, and opportunities.
• Collaborate with Product, ASO, and BI teams to support full-funnel improvements.
• Assist in forecasting and pacing monthly budgets.
• Stay current on platform updates, industry trends, and competitive activity.

What You Bring:

• 2-3+ years of mobile UA or performance marketing experience.
• Hands-on experience running ad networks or social campaigns.
• Strong analytical and KPI-driven mindset; comfortable working with data.
• Familiarity with mobile attribution (MMPs), ad networks, and UA platforms.
• Proficiency with Excel/Sheets (pivot tables, lookups).
• Organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Clear communicator and effective cross-team collaborator.

Bonus Points:

• Experience in mobile gaming and free-to-play environments.
• Basic knowledge of SQL or data tools.
• Experience working on a live game or app at scale.

What's in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training

Onsite perks include:

• State of the art gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job appl