Mobile Game UA Manager — Hybrid (Barcelona)

Aristocrat Leisure; Barcelona; Híbrido; EUR 40.000 - 65.000; Jornada completa

Descripción de la vacante

Aristocrat Leisure in Barcelona is seeking a User Acquisition Manager to design, build, lead, and optimize UA campaigns for our mobile games. You will manage media buying across Meta, TikTok, Snapchat, Google and DSPs, driving efficient growth and strong ROI.

The role demands 2+ years of mobile UA, excellent Excel skills, and a data-driven mindset. You will collaborate with product, creative, and analytics teams in a fast-paced, globally connected environment.

Formación

• 2+ years in mobile user acquisition, preferably gaming.
• Excellent Excel skills with Pivot Tables and VLOOKUP.
• Experience with measurement partners and tools.
• Analytical, data-driven mindset with autonomy.
• Strong written and spoken English.

Responsabilidades

• Design, build, lead, and optimize UA campaigns for mobile games.
• Manage media buying channels including Meta, TikTok, Snapchat, Google and DSPs.
• Conduct performance analyses and run A/B tests on creative and targeting strategies.
• Collaborate with cross-functional teams to ensure flawless campaign execution.
• Stay informed on industry changes and conduct competitive research.
• Develop and analyze critical metrics to measure marketing success.
• Provide creative copy suggestions and advert ideas to boost performance.
• Ensure accurate account housekeeping and ongoing performance monitoring.
• Use SKAN and Payback to improve campaign efficiency.

Conocimientos

Mobile UA

Excel (Pivot, VLOOKUP)

Analytics

Campaign optimization

English communication

Herramientas

Meta Ads Manager

TikTok Ads

Google Ads

Snapchat Ads

SKAN

Payback

Descripción del empleo

Aristocrat Leisure in Barcelona is seeking a User Acquisition Manager to design, build, lead, and optimize UA campaigns for our mobile games. You will manage media buying across Meta, TikTok, Snapchat, Google and DSPs, driving efficient growth and strong ROI.

The role demands 2+ years of mobile UA, excellent Excel skills, and a data-driven mindset. You will collaborate with product, creative, and analytics teams in a fast-paced, globally connected environment.