UA Manager

Socialpoint; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working model

25 days annual leave

Private medical insurance

Disability and life insurance

Stock purchase plan

Gym facilities

Free meals and beverages

Onsite services

Job summary

Socialpoint in Barcelona is hiring a User Acquisition Manager to grow live campaigns for Two Dots, Dragon City and Monster Legends. You will manage daily UA operations, run end-to-end campaigns, and collaborate with Creative, Product, ASO, and BI teams to improve CPI, ROAS and IPM.

The role requires ~3 years of mobile UA experience, strong analytics, and proficiency with MMPs and Excel. This hybrid role blends hands-on execution with data-driven strategy.

Qualifications

• 2–3+ years in mobile UA or performance marketing.
• Hands-on experience with ad networks or social campaigns.
• Strong analytical mindset with KPI-driven approach.
• Familiarity with mobile attribution (MMPs) and UA platforms.
• Proficiency with Excel/Sheets (pivot tables, lookups).
• Organized, detail-oriented, and able to manage multiple campaigns.
• Clear communicator and cross-team collaborator.

Responsibilities

• Manage daily UA operations across social, SDK networks, and programmatic channels.
• Execute end-to-end campaigns: setup, optimization, budgeting, reporting.
• Run structured tests on creatives, audiences, and channels to improve CPI/ROAS.
• Collaborate with Creative to brief concepts and review performance.
• Monitor dashboards and surface insights, trends, and opportunities.
• Work with Product, ASO, and BI teams for full-funnel improvements.
• Assist in forecasting and pacing monthly budgets.
• Stay updated on platform changes and industry trends.

Skills

Mobile UA experience

Ad networks experience

Analytical mindset

MMPs familiarity

Excel/Sheets proficiency

Campaign management

Cross-team collaboration

Tools

Excel/Sheets

Job description

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them!

About the Role

We’re looking for a User Acquisition Manager to support the growth of Two Dots, Dragon City & Monster Legends through hands-on campaign management, testing, and performance optimization. This role focuses on day-to-day execution, data-driven decision making, and close collaboration with cross-functional teams to drive efficient user growth.

This is an ideal opportunity for someone with ~3 years of experience in mobile UA who is ready to take ownership of live campaigns, improve performance, and grow their career within a leading gaming studio.

What You'll Do:

Manage daily UA operations across key channels (social, SDK networks, programmatic).

Execute campaigns end-to-end: setup, optimization, budgeting, and reporting.

Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, and IPM.

Partner with the Creative team to brief concepts, review performance, and iterate.

Monitor performance dashboards and surface insights, trends, and opportunities.

Collaborate with Product, ASO, and BI teams to support full-funnel improvements.

Assist in forecasting and pacing monthly budgets.

Stay current on platform updates, industry trends, and competitive activity.

What You Bring:

2–3+ years of mobile UA or performance marketing experience.

Hands-on experience running ad networks or social campaigns.

Strong analytical and KPI-driven mindset; comfortable working with data.

Familiarity with mobile attribution (MMPs), ad networks, and UA platforms.

Proficiency with Excel/Sheets (pivot tables, lookups).

Organized, detail-oriented, and able to manage multiple campaigns simultaneously.

Clear communicator and effective cross-team collaborator.

Bonus Points:

Experience in mobile gaming and free-to-play environments.

Basic knowledge of SQL or data tools.

Experience working on a live game or app at scale.

What's in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• State of the art gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.