Mobile UA Manager – Grow Global Game Campaigns

Zynga; Bellprat; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working model

25 days annual leave

Private medical insurance

Disability and life insurance

Device allowance (iOS/Android)

Job summary

Zynga is seeking a User Acquisition Manager to drive growth for titles like Two Dots, Dragon City and Monster Legends. You will manage day-to-day UA campaigns, test strategies, and analyze data to optimize CPI and ROAS, working closely with cross-functional teams in a hybrid Barcelona-based setup.

The role emphasizes ownership of live campaigns, data-driven decision making, and collaboration with Creative, Product, ASO, and BI to push full-funnel improvements.

Qualifications

• 2-3+ years of mobile UA or performance marketing experience.
• Hands-on experience running ad networks or social campaigns.
• Strong analytical and KPI-driven mindset; comfortable working with data.
• Familiarity with mobile attribution (MMPs), ad networks, and UA platforms.
• Proficiency with Excel/Sheets (pivot tables, lookups).
• Organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Clear communicator and effective cross-team collaborator.
• Experience in mobile gaming and free-to-play environments.
• Basic knowledge of SQL or data tools.
• Experience working on a live game or app at scale.

Responsibilities

• Manage daily UA operations across key channels (social, SDK networks, programmatic).
• Execute campaigns end-to-end: setup, optimization, budgeting, and reporting.
• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, and IPM.
• Partner with the Creative team to brief concepts, review performance, and iterate.
• Monitor performance dashboards and surface insights, trends, and opportunities.
• Collaborate with Product, ASO, and BI teams to support full-funnel improvements.
• Assist in forecasting and pacing monthly budgets.
• Stay current on platform updates, industry trends, and competitive activity.

Skills

Mobile UA

Ad networks

Analytics

MMPs

Excel

Communication

Campaign mgmt

Tools

SQL

Job description

Zynga is seeking a User Acquisition Manager to drive growth for titles like Two Dots, Dragon City and Monster Legends. You will manage day-to-day UA campaigns, test strategies, and analyze data to optimize CPI and ROAS, working closely with cross-functional teams in a hybrid Barcelona-based setup.

The role emphasizes ownership of live campaigns, data-driven decision making, and collaboration with Creative, Product, ASO, and BI to push full-funnel improvements.