Marketing Product Manager

Richemont; Madrid; On-site; EUR 65,000 - 90,000; Full time

Job summary

Van Cleef & Arpels in Madrid seeks an Iberia Marketing Product Manager within the MarCom team. You will collaborate with Iberia Retail, Communication teams and external partners to execute business development initiatives for the Iberia perimeter.

Your remit is to create conditions for boutiques to perform, develop each product category, secure launches and orchestrate range animation while applying Maison strategy to local context and ensuring operational excellence.

Responsibilities

• Create the conditions for boutiques to perform and develop each product category.
• Secure product launches and orchestrate product range animation.
• Collaborate with Iberia Retail, MarCom and regional partners to execute local initiatives.
• Provide analytical insight on local sales and stock to optimize performance.
• Roll out local activations and tools supporting retail performance.

Skills

Fluent Spanish

Fluent English

Job description

Iberia Marketing Product Manager is part of Iberia MarCom team and reports directly to the Iberia MarCom Manager. He/she works in close collaboration with Iberia Retail (Office & boutiques), Communication teams to successfully execute business development initiatives for his/her perimeter. IBERIA market covers 2 countries, including 2 internal boutiques, 1 external partners´ boutique,

The key responsibility of the local Marketing Product Manager is to create the conditions for boutiques to perform, to develop each product category (securing product launches and orchestrating product range animation), and to escalte local needs. S/he executes the Maison Strategy while meeting local context & ensuring operational excellence.

Marketing Strategy

• Work closely with the Communication and Retail Teams on strategic priorities and tactical initiatives in accordance with the local product roadmap and target mixes.
• Nurture the Marketing strategy with ideas, based on local business knowledge, market intelligence and client insights
• Benchmark local competitors: collect, analyze & share competition landscape & activity, advise pro-active actions & positioning

Sales Budget & LE

• Propose local budgets & LEs from a product perspective
• Forecast novelty sales
• Participate to the yearly plan

Monthly performance monitoring / reporting

• Provide comprehensive analysis of local sales and define action plans with Retail teams
• Participate in monthly gatherings with local and regional counterparts: Marketing, Retail MarCom, Supply meeting
• Monitor the level of stock on a weekly basis to ensure a permanent qualitative and quantitative representativeness of all collections
• Share sales commitments status & manage issues if needed

New collection/Novelties launches

• Prepare & roll out product launches based on HQ's 360 toolbox
• Orchestrate all stakeholders’ contribution to Market initiatives
• Animate the product category by proactively developing tools and trainings to support retail performance
• Manage stock allocations and transfers based on strategic priorities and preparation of client presentations
• Challenge boutique typologies / assortments / model stocks / allocations - in collab. with Iberia Retail & Europe Supply chain
• Manage Iberia Special Order requests on all ranges

Local / International activations

• Be accountable for all product-related topics (collections to be highlighted, savoir-faire demo, co-validation of visual merchandising)
• Create and/or Adapt tools for events with the collaboration of the region (HJ event Booklet, Price list,…)
• Attendance to International events & seminars as MK Reference

Repetitive pieces / Product range management

• Challenge and provide qualitative feedback on local sales forecasts (target turnover per boutique & product line) on best-sellers, escalte alerts / risks (ex: shortage)
• Challenge model stocks for boutiques & monitor stock with external partners (ex: travel retail)
• Choose / express needs on boutiques HJ assortments
• Share "Range status" updates with boutiques
• Define and roll-out appropriate action plan & support boutiques in boosting sales (selling tools, challenges, boutique animations...)
• Raise counterfeit issues in collab with RIC IP team
• Managing wishlists/monthly allocations in collaboration with Boutique teams.

Unique pieces stock management

• Allocate stock between boutiques
• Share a wish list for HJ event (unique pieces) in collab. with Retail
• Managestock transfers for CPs and boxes rotation (availability request,…)

Pricing

• Validate prices into the system & communicate them to partners
• Alert on pricing issues / discrepancies, also per product category
• Escalate changes on pricing legislation (ex: custom taxes, VAT…) in collab. with Retail

CCL & Special Orders

• Order CCL
• Filter boutiques HJ special orders requests & escalate them to Region, liaise with Regional team on the development of the special order & with the boutique on the progress, timing, price…, follow the transformation rate
• Manage JW special orders directly with HQ following the same process

Key competences:

• Supports Retail teams with strong analytics and in-depth understanding of context, clienteles, issues and business opportunities.
• Collaborates with other team members to enhance work processes, tools and governance, in line with the Maison’s short- and long-term targets.
• Ensures that his/her work is realized on time and at expected quality
• Shows business acumen, initiative, ownership, and commitment.
• Languages: fluent Spanish & English

More than a role... We recruit for a career!

By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition. Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations.