Marketing Platform Automation Associate Manager

SOTEC CONSULTING; Málaga; On-site; EUR 50,000 - 70,000; Full time

Job summary

A leading consulting firm in Málaga is seeking a Marketing Platform Automation Associate Manager to lead regional marketing activation programs. This role emphasizes campaign production excellence and automation strategy. Responsibilities include managing cross-functional teams, ensuring high-quality campaign delivery, and maintaining CRM hygiene. The ideal candidate has a solid background in marketing operations, advanced Marketo skills, and experience in B2B environments. Competitive compensation and opportunities for professional development are provided.

Qualifications

• Strong background in Marketing Operations.
• Advanced skills in Marketo.
• Experience in campaign production management.
• Familiarity with enterprise B2B marketing.

Responsibilities

• Lead a cross-functional team to ensure campaign delivery.
• Drive predictable and scalable campaign execution.
• Maintain CRM hygiene and manage lead routing.

Skills

Strong Marketing Operations background

Marketo (advanced)

Campaign production management

Enterprise B2B marketing environments

Job description

We are looking for a Marketing Platform Automation Associate Manager to lead regional marketing activation programs across LATAM and EMEA. This role sits within Marketing Operations and focuses on campaign production excellence, automation strategy, and stakeholder management.

You will lead cross-functional POD teams and ensure high-quality, scalable campaign delivery through marketing automation platforms integrated with CRM systems.

Key Responsibilities:

• Lead a cross-functional POD (data analysts, campaign builders, PMMs).
• Drive a predictable and scalable campaign execution cadence.
• Ensure alignment with regional marketing objectives.
• Manage intake via Program Intake Forms (PIF) and Copy Docs.
• Oversee build of:
  • Landing Pages
  • Confirmation Emails
• Ensure all assets meet technical and brand specifications.
• Build and optimize email nurtures in Marketo.
• Manage segmentation logic and audience governance.
• Ensure correct lead routing into Salesforce (Vector).
• Maintain naming conventions (Tactic IDs) for clean reporting.
• Ensure cultural and regulatory alignment.
• Primary POC for Regional PMMs.
• Guide stakeholders through system transitions (e.g., legacy link migration).
• Unblock technical bottlenecks.
• Maintain CRM hygiene.
• Ensure reporting readiness for regional dashboards.

Required Skills

• Strong Marketing Operations background
• Marketo (advanced)
• Campaign production management
• Enterprise B2B marketing environments

Profile

• Autonomous problem solver.
• Structured thinker.
• Comfortable with moderate complexity.
• Experienced managing small teams or workstreams.
• Detail-oriented with strong governance mindset.