Marketing Operations Lead: Automations, CRM & Analytics

Jobtailor; Barcelona; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Jobtailor in Barcelona is seeking an experienced Marketing Operations Lead to own and optimize the martech stack, including HubSpot and Zoho. You will design workflows, ensure data quality, and build dashboards to measure funnel performance.

The role requires strong BI and integration skills with Zapier, APIs, and webhooks, plus GDPR familiarity and English proficiency. A hybrid/onsite setup in Barcelona is common for this team.

Formación

• 5+ years of marketing operations experience, preferably B2B; SaaS preferred.
• Extensive experience with HubSpot Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations and Automation.
• Strong experience managing CRM platforms; Zoho CRM experience highly preferred.
• Extensive experience building integrations using Zapier or similar automation platforms.
• Experience with lifecycle marketing, lead management and CRM architecture.
• Ability to think about customer journeys beyond open rates and click through rates.
• Experience implementing AI-powered marketing workflows and automation.
• Understanding of GDPR, consent management and data governance.

Responsabilidades

• Own and continuously optimize the marketing operations ecosystem and martech stack.
• Design and manage workflows, lead routing, scoring, lifecycle processes and automations.
• Maintain marketing database accuracy through segmentation, deduplication, enrichment and data governance.
• Support operational setup and QA of emails, forms, landing pages, lists and nurturing programs.
• Build dashboards and reporting for funnel performance, campaign effectiveness and KPIs.
• Maintain integrations between HubSpot, Zoho, website, product and third-party platforms.
• Collaborate with Product, Engineering and RevOps on integrations and data flows.
• Identify bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies.
• Partner with Marketing, Sales, RevOps, Product and Engineering across systems and data.

Conocimientos

HubSpot Marketing Hub

Zoho CRM

Zapier Integrations

Advanced Reporting

Marketing Attribution

BI Tools

APIs & Webhooks

Educación

BA in Marketing

BA in Business

BA in Communications

BA in Technology

Herramientas

HubSpot

Zoho

Zapier

Google Tag Manager

GA4

Domo

Looker Studio

Tableau

Power BI

Descripción del empleo

Jobtailor in Barcelona is seeking an experienced Marketing Operations Lead to own and optimize the martech stack, including HubSpot and Zoho. You will design workflows, ensure data quality, and build dashboards to measure funnel performance.

The role requires strong BI and integration skills with Zapier, APIs, and webhooks, plus GDPR familiarity and English proficiency. A hybrid/onsite setup in Barcelona is common for this team.