Marketing Ops Manager

Papaya Global; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Papaya Global is seeking an experienced Marketing Ops Manager to architect and optimize the GTM tech stack, driving data quality, automation, and revenue performance across Marketing, Sales, and SDRs.

In Barcelona, you will own HubSpot and Salesforce integrations, build dashboards, manage data flows, and lead AI automation initiatives to improve lead-to-revenue metrics and campaign effectiveness in a fast-growing SaaS environment.

Formación

• 3+ years in marketing operations in a B2B SaaS company.
• Hands-on HubSpot expertise with complex workflows, lead scoring and AI-enabled capabilities.
• Solid Salesforce knowledge including data model and reports.
• Experience owning the lead-to-meeting or MQL-to-SQL process.
• Strong data quality instincts and governance practices.
• Proven ability to build dashboards for stakeholders.
• Highly organized and process-driven with proactive communication.
• Strong English communication, globally distributed teams.

Responsabilidades

• Own Papaya’s inbound marketing automation end-to-end with HubSpot workflows and lifecycle management.
• Own the lead-to-meeting handoff process and monitor conversion rates daily.
• Maintain data integrity across HubSpot and Salesforce, including deduplication and enrichment.
• Support the SDR organization with tooling access, sequence management, onboarding/offboarding, and pipeline visibility.
• Build and maintain marketing performance dashboards and attribution across channels.
• Provide end-to-end operational support for events and webinars, including registration and data flows.
• Own the operational layer of email marketing, segmentation, deliverability, and GDPR compliance.
• Implement AI features within HubSpot and marketing tools with the AI GTM Engineer.
• Ensure attribution is tracked across leads, contacts, and opportunities and migrate reports to governed BI dashboards.

Conocimientos

HubSpot

Salesforce

Data quality

Lead routing

Dashboarding

AI automation

GTM

Marketing ops

Herramientas

Clay

Descripción del empleo

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

We are seeking an experienced, strategically‑minded Marketing Ops Manager to join our team.

In this pivotal role, you will be instrumental in architecting and optimizing the technical foundation of our Go-to-Market (GTM) engine. You will drive operational efficiency and scalability by owning the administration and integration of core systems (HubSpot, Salesforce, and advanced AI automation), ensuring seamless data flow and process excellence across Marketing, Sales, and SDR functions. Your work will directly translate into improved workflow accuracy, velocity, and measurable revenue performance.

You will:

• Own Papaya’s inbound marketing automation end‑to‑end — HubSpot workflows, nurture sequences, lead scoring, and lifecycle stage management — continuously improving the processes that take a lead from first touch to booked meeting.
• Own the lead‑to‑meeting handoff process — the critical junction between marketing and sales where speed and data quality directly determine pipeline conversion. Monitor conversion rates daily and improve them.
• Maintain data integrity across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing, and lifecycle accuracy.
• Support the SDR organisation operationally — tooling access, sequence management, onboarding and offboarding, meeting quality tracking, and pipeline visibility in Salesforce.
• Build and maintain marketing performance dashboards and reports — inbound funnel metrics, MQL‑to‑SQL‑to‑Close conversion, campaign attribution, and channel performance.
• Provide end‑to‑end operational support for events and webinars — registration flows, communication sequences, attendance tracking, and post‑event data flows.
• Own the operational layer of email marketing — list management, segmentation, deliverability monitoring, suppression, and GDPR compliance.
• Implement AI features within HubSpot and other marketing tools, and work with the AI GTM Engineer to identify operational tasks suitable for agent automation.
• Ensure attribution is consistently tracked across every lead, contact, and opportunity — and support the migration of key reports to governed BI dashboards.

Requirements:

• 3+ years in marketing operations, revenue operations, or a closely related role at a B2B SaaS company.
• Deep, hands‑on HubSpot expertise — complex workflows, lead scoring models, lifecycle stages, automation sequences, and AI‑enabled marketing capabilities.
• Solid Salesforce knowledge — data model, reports, marketing‑relevant configurations, and day‑to‑day navigation.
• Experience owning the lead‑to‑meeting or MQL‑to‑SQL process — you have built the handoff logic, monitored conversion, and improved it.
• Strong data quality instincts — you find bad data frustrating and know how to fix, prevent, and monitor for it systematically.
• Comfortable building dashboards and reports for non‑technical stakeholders.
• Highly organised and process‑driven — you document what you build and communicate proactively when something is off.
• Strong English communication skills — you will work closely with teams in Tel Aviv and globally.
• Experience with Clay or similar data enrichment and GTM engine platforms — advantage.
• Hands‑on experience implementing and leveraging AI‑powered marketing, automation, and workflow orchestration tools to improve operational efficiency, lead management, campaign execution, and GTM performance.