Loyalty Account Executive

Cheil Spain; Alcobendas; On-site; EUR 42,000 - 65,000; Full time

Job summary

Cheil Spain in Madrid is seeking a Loyalty Account Manager to join our CRM & Loyalty team. You will deliver B2C/B2B loyalty campaigns and incentive plans across multiple channels, managing projects end-to-end and working closely with the client.

You'll build 360º communications from brief to deployment, coordinate with Spain and Portugal clients, and develop campaign strategies to drive engagement, LTV and revenue while maintaining high quality and data-driven optimization.

Qualifications

• 5+ years in client account or campaign management.
• Experience with loyalty programs and relational marketing.
• Data-driven with ability to generate insights.
• Fluent in Spanish; proficiency in English; Portuguese a plus.

Responsibilities

• Plan and implement loyalty campaigns across channels.
• Coordinate with client in Spain and Portugal.
• Develop content plans and loyalty program dynamics.
• Oversee day-to-day campaign operations and QA.
• Guide clients and handle simple technical queries.
• Establish best-practice framework for efficiency.
• Test and learn to improve performance.
• Manage prizes, reports, registrations, and cancellations.
• Collaborate with digital/eStore/web teams for data strategies.

Skills

CRM

Loyalty Marketing

Campaign Management

Data Analysis

Multichannel Campaigns

Spanish (native)

English

Tools

Mailchimp

Salesforce

Job description

We are looking for a Loyalty Account Manager to join our CRM&Loyalty team in Madrid.

As a Loyalty Account Manager, she or he will be responsible for delivering B2C/B2B customer loyalty campaigns and incentive strategic plans across different channels. You'll be able to manage the project and strategy comprehensively, working closely with the client.

What do Loyalty Account Manager will do

The successful candidate will be responsible for building 360º campaign communications from brief to deployment, liaising with the client in both Portugal and Spain on a daily basis. The main responsibility would be to support the development of campaign strategies, content plan and loyalty program dynamization (B2B & B2C) to drive increased consumer engagement, LTV and revenue.

• Responsibility for the planning and implementation of marketing campaigns and contents to achieve targets and business objectives.
• Hands-on and setting of campaigns in the Platform & push notification platforms (as well as other available digital channels), source materials needed, check data targeting rules, and validate pieces across QA.
• Oversee the day-to-day operations and marketing activity.
• Ensure all output is of appropriate quality and complies with guidelines. Ensure the correct functioning of escalation and issue management procedures.
• Be the ‘go-to’ person for all loyalty campaign questions; give guidance and support to clients; manage simple technical queries.
• Establish a best practice framework to maximize efficiency, consistency, and effectiveness.
• Implement a test & learn approach to challenge our existing activity, identify and recommend changes, and drive ongoing performance improvement.
• Carry out the day-to-day of the incentive programs: management of the prizes, generation of reports, registrations and cancellations in the platform...
• Work with other departments (digital, eStore, web, etc.) to develop and/or implement cross-departmental loyalty 1st party data strategies.

Qualification

• Previous experience of working with loyalty programs, contact plans, and relational marketing communications, either client or agency side.
• 5+ years of client account management and/or project/campaign management experience.
• The ability to analyze and interpret data to generate insights that inform the program.
• Good understanding of CRM and/or Loyalty marketing strategy and applications.
• Good understanding of customer audience data and segmentation techniques.
• Ability to take charge and meet deadlines.
• High level of accuracy and strong attention to detail.
• Excellent written and spoken communication skills.
• Fluent in Spanish, proficiency in English. The portuguese language is a plus.
• Mailchimp or Salesforce experience is a Plus.