Lifecycle marketing manager in B2B SaaS

Payhawk; Barcelona; On-site; EUR 70,000 - 90,000; Full time

Job summary

Payhawk — глобальная платформа расходного управления, внедряемая для масштабирования бизнеса. Вакансия ориентирована на senior‑level lifecycle маркетолога в Б2B SaaS.

Вам предстоит строить и реализовывать программы удержания, nurture‑потоки и стратегии расширения coworker кампаний по регионам в тесном взаимодействии с региональными командами маркетинга и операциями. Работать предстоит самостоятельно, без готового плана.

Qualifications

• Senior lifecycle marketing experience in B2B SaaS.
• Hands-on expertise with a marketing automation platform end to end.
• Experience building campaigns from scratch without an existing playbook.
• Strong cross-functional collaboration with regional marketing, ABM, partnerships and marketing operations.
• Experience using retention metrics (NRR, GRR, churn) to guide campaign strategy.

Responsibilities

• Build and run renewal and retention campaigns to protect and grow existing customer base.
• Launch and manage lead-nurture tracks for prospects not yet sales-ready.
• Launch and manage opportunity-nurture tracks to expand deals and increase win rates.
• Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes.
• Align campaigns with each region’s pipeline and retention targets, working with regional marketing leads.
• Partner with marketing operations to ensure campaigns are tracked and reported.
• Own all external customer email communications.
• Coordinate with Product Marketing on updates and manage the flow and sending.

Skills

Lifecycle marketing

Nurture campaigns

Onboarding

Retention

Win-back

Marketing automation

Job description

Описание:

Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way.

Задачи:

Build and run renewal and retention campaigns that protect and grow our existing customer base. Launch and manage lead-nurture tracks for prospects who are not yet sales-ready. Launch and manage opportunity-nurture tracks that expand the scope of deals and increase win rates. Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes (case studies, referrals and NPS). Align campaigns with each region’s pipeline and retention targets, working directly with regional marketing leads. Partner with marketing operations so that every campaign is tracked and reported accurately. Own all external customer email communications. Support and Product Marketing will still start their own service and product updates, and you will manage the overall flow and the sending.

Требования:

Senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention or win-back programmes from scratch Deep, hands-on expertise with a marketing automation platform end to end, covering segmentation, journey and workflow building, and reporting, not just template design Comfort being the first and only person in the role, building with no existing playbook or team to inherit Strong cross-functional collaboration skills, as you will work closely with regional marketing, ABM, partnerships and marketing operations A track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates Будет плюсом: Experience building these programmes from scratch more than once

Условия:

Recharge properly — 30 days of paid holiday Change the view — a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona Win together, celebrate together — regular team-wide events that are actually worth showing up to Covered, properly — additional medical care Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice Commute easily — a monthly travel allowance that covers getting to and from the office Use what you build — hands‑on access to the actual product you're hiring people to help build