Growth product marketing manager

JOIN; Barcelona; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Apple hardware: M3 Pro MacBook Pro

Team events: Brunches and quarterly in

Remote work: 104 days/year

Job summary

JOIN helps thousands of businesses find the right people faster. We are hiring a Senior Growth Product Marketing Manager to own the self-serve journey and shape a product-led motion that stands with the best PLG companies.

You will craft positioning, run feature launches, and drive adoption across DACH, France and Spain. You’ll build AI-powered systems for segmentation and personalized journeys, own lifecycle flows in Customer.io, and iterate with high-tempo experiments on website, onboarding,

Qualifications

• 6+ years in product, growth or lifecycle marketing at B2B SaaS with real-time PLG/self-serve experience.
• Experience with a PLG growth engine and world-class standards.
• Proven track record of launches, adoption and conversion wins with measurable results.
• Built lifecycle journeys and experiments in tools (Customer.io, Braze, Amplitude) rather than just briefing.
• Strong data skills: write queries or dashboards, read funnels, design experiments with proper samples.
• Builds systems that last rather than repeating tasks weekly.
• Clear, sharp English writing.
• Ability to use AI to drive real work, build workflows/agents for segmentation, research synthesis, and journey personalization.

Responsibilities

• Own product marketing for our product-led motion from first visit to upgrade.
• Own positioning and messaging for JOIN's self-serve plans across DACH, France and Spain.
• Plan and run feature launches end to end, from internal briefing to in-app announcements, emails and help content.
• Drive feature adoption with in-app guides, onboarding flows, and targeted messaging.
• Own lifecycle flows in Customer.io: trial activation, conversion, upgrade, retention and win-back.
• Run high-tempo experimentation across website, sign-up, onboarding and pricing pages.
• Build AI-powered systems for segmentation, journeys, research synthesis and experiment analysis.
• Define and own PLG metrics with our BI team.
• Study best PLG companies and adapt learnings for JOIN.
• Own and execute go-to-market for core PLG initiatives across touchpoints.
• Collaborate with product, design, and data teams to analyze behavior and optimize the self-serve funnel.
• Design continuous experimentation programs to improve activation, retention, expansion.
• Translate complex product features into messaging for recruiters navigating our platform.

Skills

Lifecycle marketing

Product-led growth

Data analysis

Experimentation

Technical writing

AI-powered workflows

Tools

Customer.io

Braze

Amplitude

Job description

Описание:

JOIN helps thousands of businesses find the right people, faster and with less friction. Around 30,000 companies across Europe use JOIN, and most of them sign up, try the product and buy without ever talking to sales. We're looking for a Senior Growth Product Marketing Manager to own that self-serve journey. Our ambition is a product-led motion that stands next to the best PLG companies in the world, and you'll set the bar for it. You'll shape how we position JOIN, how users discover and adopt new features, and how they move from sign-up to paying customer.

Задачи:

• Own product marketing for our product-led motion, from first website visit to upgrade.
• Own positioning and messaging for JOIN's self-serve plans across DACH, France and Spain.
• Plan and run feature launches end to end, from internal briefing to in-app announcements, emails and help content.
• Drive feature adoption: find where users get stuck, then fix it with in-app guides, onboarding flows and targeted messaging.
• Own all lifecycle flows in Customer.io: trial activation, conversion, upgrade, retention and win-back.
• Run a high-tempo experimentation program across our website, sign-up, onboarding and pricing pages, and make the winners the new default.
• Build AI-powered systems that run on their own: behaviour-based segmentation, personalised journeys, research synthesis and experiment analysis.
• Define and own our PLG metrics (activation, feature adoption, trial-to-paid conversion, expansion) together with our BI team.
• Study the best PLG companies and bring what works for them to JOIN.
• Own and execute the go-to-market strategy for core product-led growth initiatives, ensuring clear positioning across user touchpoints.
• Collaborate closely with product, design, and data teams to analyze user behavior and optimize the self-serve funnel.
• Design and run continuous experimentation programs to improve activation, retention, and expansion rates.
• Translate complex product features into compelling messaging that resonates with users navigating our recruitment platform.

Требования:

• 6+years in product, growth or lifecycle marketing at B2B SaaS companies, with real time spent in a product-led or self-serve motion.
• You'veworked at or closely with a PLG company known for its growth engine, so you know what world-class looks like up close.
• Launch, adoption and conversion wins you can tie to numbers, and a few honest failures you learned from.
• You'vebuilt lifecycle journeys and experiments yourself in tools like Customer.io, Braze or Amplitude, not just briefed them.
• Strong with data: you write your own queries or build you own dashboards, read funnels and design experiments WITH proper sample sizes.
• You build things to last: you'd rather spend a week on a system than repeat the same task every week.
• Clear, sharp writing in English.
• You use AI to do real work, not to churn out content: you've built workflows or agents that segment users, synthesise research, analyse experiments or personalise journeys, and youknow where the output needs human judgement.
• Будет плюсом: German, French or Spanish a plus

Условия:

• We follow a hybrid model (3 days office, 2 remote) to promote collaboration.
• We adapt quickly and embrace change.
• We continuously challenge ourselves and each other to improve.
• Applehardware: The best toolsfor the job(M3 Pro MacBook Pro).
• Team events: Brunches, sports activities, and quarterly gatherings in Berlin.
• Productivity from Everywhere: 104days per year remote (post-probation), following our hybrid policy.
• Competitive salary: Tailored to align with your experience level.
• Relocation support: Assistance with paperwork, travel, and one monthof furnished accommodation.
• Real ownership: Set the growth bar for a product tens of thousands of companies use, working directly with the Headof Product.