Senior Lifecycle Marketing Manager - B2B SaaS Growth

Payhawk

Barcelona

On-site

EUR 70,000 - 90,000

Full time

2 days ago

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Job summary

Payhawk — глобальная платформа расходного управления, внедряемая для масштабирования бизнеса. Вакансия ориентирована на senior‑level lifecycle маркетолога в Б2B SaaS.

Вам предстоит строить и реализовывать программы удержания, nurture‑потоки и стратегии расширения coworker кампаний по регионам в тесном взаимодействии с региональными командами маркетинга и операциями. Работать предстоит самостоятельно, без готового плана.

Qualifications

Senior lifecycle marketing experience in B2B SaaS.
Hands-on expertise with a marketing automation platform end to end.
Experience building campaigns from scratch without an existing playbook.
Strong cross-functional collaboration with regional marketing, ABM, partnerships and marketing operations.
Experience using retention metrics (NRR, GRR, churn) to guide campaign strategy.

Responsibilities

Build and run renewal and retention campaigns to protect and grow existing customer base.
Launch and manage lead-nurture tracks for prospects not yet sales-ready.
Launch and manage opportunity-nurture tracks to expand deals and increase win rates.
Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes.
Align campaigns with each region’s pipeline and retention targets, working with regional marketing leads.
Partner with marketing operations to ensure campaigns are tracked and reported.
Own all external customer email communications.
Coordinate with Product Marketing on updates and manage the flow and sending.