Product marketing manager in enterprise SaaS

BLP Digital AG; Barcelona; Presencial; EUR 80.000 - 100.000; Jornada completa

Descripción de la vacante

BLP Digital AG in Barcelona, Spain, is seeking a seasoned product marketing professional to shape and execute strategic messaging for our enterprise SaaS platform. You will articulate value to CFOs, COOs, and other executives, and translate complex ERP/automation capabilities into commercial advantages.

Join a fast-growing org at the intersection of automation and AI, working closely with product, sales, and leadership to drive demand, field enablement, and successful market launches across

Formación

• 5–8 years in B2B software marketing, with at least 3 years in enterprise SaaS product marketing.
• Experience marketing to economic buyers: CFOs, CIOs/CTOs, and COOs, focusing on cost and productivity.
• Proven ability to create battlecards and competitive positioning in crowded categories.
• Portfolio of enablement assets used by sales teams, measuring win rates and adoption.
• Strong English writing and presentation skills; German is a plus for DACH markets.

Responsabilidades

• Own positioning and messaging execution across web, decks, campaigns, and sales conversations.
• Develop competitive intelligence and maintain battlecards and ICP narratives.
• Enable the field with core sales tools: first meetings, discovery guides, ROI narratives, and playbooks.
• Drive product launches and external announcements aligned with executive buyers.
• Fuel demand and thought leadership through campaigns and industry narratives.

Conocimientos

B2B marketing

Product marketing

ERP/AI knowledge

Competitive analysis

Sales enablement

English writing

German a plus

Descripción del empleo

Описание:

Join BLP and help make the world's business processes autonomous! Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains. Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.

Задачи:

Own positioning and messaging execution. Maintain and evolve blp's messaging house: value proposition, pillars, proof points, and persona-specific narratives, and enforce its consistent use across web, decks, campaigns, and sales conversations. Build and maintain competitive intelligence. Own battlecards and competitive positioning against ERP workflow automation, RPA, IDP/point-AI solutions, and adjacent AI platforms; keep sales ahead of competitor moves and objection patterns. Enable the field. Create and maintain the core sales toolkit - first-meeting decks, discovery guides, objection handling, ROI narratives, and persona playbooks for CFO, COO, shared services, and process excellence audiences. Sharpen personas and ICP. Continuously refine our understanding of buying committees, triggers (ERP transformation, e-invoicing mandates, shared-services efficiency programs), and where we win and lose - grounded in win/loss analysis and field feedback. Drive product launches and releases. Turn platform capabilities and new workflow coverage into launch narratives, internal enablement, and external announcements that land with executive buyers. Fuel demand and thought leadership. Supply campaigns, events, and content marketing with differentiated angles, from executive-facing reports to industry-specific value narratives. Be the voice of the market internally. Bring buyer, analyst, and competitive insight back into product and leadership discussions, even when it complicates the roadmap story, to sharpen framing and packaging.

Требования:

5-8 years in B2B software marketing, with at least 3 years in product marketing for enterprise SaaS - ideally in ERP-adjacent, finance operations, automation, or applied-AI categories. Proven ability to market to economic buyers: you write for CFOs, CIOs/CTOs, and COOs in the language of cost, productivity, working capital, and EBIT - not features. Strong competitive instincts: experience building battlecards and positioning in crowded categories, and translating technical differentiation into commercial arguments. A portfolio of enablement assets that sales teams actually used - you measure your work by win rates and message adoption, not asset counts. Analytical rigor: comfortable with win/loss analysis, market and analyst research, and grounding messaging claims in defensible evidence. Excellent writing and presentation craft in English. Enough technical depth to understand ERP processes, AI agents, and enterprise integration well enough to challenge product - and simplify it for buyers. Будет плюсом: German is a strong plus for our DACH-concentrated customer base

Условия:

Category-defining work. Agentic process automation is being defined now, and you will shape how the market understands it. Real substance. 550+ enterprise customers and measurable outcomes mean your positioning rests on proof, not promises. Scope and access. You get a seat at the table with product, sales leadership, and the executive team, and your work goes straight into deals and board narratives. A company at an inflection point. It has a strong European base, fresh US market entry, and a proven platform to build the story on.