InPark Growth & Analytics Lead — Maternity Leave Cover

Parques Reunidos; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

Parques Reunidos, Madrid-based operator of leisure and entertainment destinations, seeks a temporary maternity-leave lead for InPark growth and analytics. This role defines the revenue strategy across F&B, Merchandising, Photo, and Games, focusing on per-capita spend and total revenue with a data-driven approach to monetization.

Based at HQ in Madrid, the role combines strategic leadership with operational oversight, shaping the InPark roadmap, setting financial targets, and driving growth

Qualifications

• Strong analytical and financial modeling skills.
• Experience managing P&L or revenue KPIs.
• Experience with external partners/providers.
• Experience in leisure, retail, hospitality, or related consumer-driven industries is a strong plus.

Responsibilities

• Define and lead the overall InPark commercial strategy across F&B, Merchandising, Photo and Games, aligning with growth objectives.
• Drive per capita growth and total revenue by identifying cross-selling opportunities across in-park revenue streams.
• Lead design, launch and supervision of initiatives to improve monetization, guest journey, and conversion.
• Own the end-to-end budgeting process, including revenue targets, percap assumptions, and strategic planning.
• Monitor and analyze performance KPIs across business lines (percap, revenue, conversion) and translate insights into growth actions.
• Coordinate between parks, F&B, merchandising, operations and finance to ensure consistent execution of InPark strategy.
• Identify and prioritize growth levers (pricing, bundling, upselling, product innovation, digitalization) to unlock incremental revenue.
• Oversee collaboration with external providers (Photo & Games) for performance and innovation.
• Foster a test-and-learn culture with pilots and scaling successful initiatives across parks.
• Balance revenue growth with a strong guest experience by embedding customer-centric thinking.

Skills

Analytical thinking

Financial modeling

P&L management

English fluency

Spanish fluency

Education

Bachelor’s degree in Business Administration, Economics, Engineering or related field

MBA

Tools

Excel

Data analysis tools

Job description

Parques Reunidos, Madrid-based operator of leisure and entertainment destinations, seeks a temporary maternity-leave lead for InPark growth and analytics. This role defines the revenue strategy across F&B, Merchandising, Photo, and Games, focusing on per-capita spend and total revenue with a data-driven approach to monetization.

Based at HQ in Madrid, the role combines strategic leadership with operational oversight, shaping the InPark roadmap, setting financial targets, and driving growth