InPark Growth & Revenue Analytics Lead

Castlepark; Madrid; On-site; EUR 65,000 - 100,000; Full time

Job summary

Parques Reunidos is seeking a growth & analytics professional to cover an InPark maternity leave from its Madrid HQ. You will shape the InPark commercial strategy across F&B, Merchandising, Photo, and Games, driving per-capita and total revenue through data-driven monetization and cross-functional collaboration.

Location-based role with a focus on optimizing guest journeys and monetization, balancing revenue and guest experience while coordinating with parks, operations, finance, and partner

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering or related field (MBA is a plus).
• Experience managing P&L or revenue-based KPIs (percap-driven).
• Experience working with external partners/providers.
• Experience in leisure, retail, hospitality, or similar consumer-driven industries is a strong plus.
• Strong analytical and financial modeling skills.
• Advanced Excel / data analysis capabilities.
• English and Spanish fluency.

Responsibilities

• Define and lead the overall InPark commercial strategy across F&B, Merchandising, Photo, and Games, ensuring alignment with company growth objectives.
• Drive per capita growth and total revenue by identifying cross-selling opportunities and synergies across all in-park revenue streams.
• Lead the design, launch, and supervision of strategic initiatives to improve monetization, guest journey, and conversion across multiple business lines.
• Own the end-to-end InPark budgeting process, including revenue targets, percap assumptions, and strategic planning across all categories.
• Monitor and analyze performance KPIs across business lines, translating insights into actionable growth initiatives.
• Act as a central point of coordination between functions to ensure consistent execution of InPark strategy.
• Identify and prioritize growth levers (pricing, bundling, upselling, product innovation, digitalization) to unlock incremental revenue opportunities.
• Oversee and collaborate with external providers (Photo & Games), ensuring performance and alignment with InPark strategy.
• Drive a test-and-learn culture, implementing pilots and scaling successful initiatives across parks and business lines.
• Ensure a strong balance between revenue growth and guest experience, embedding customer-centric thinking into all initiatives.

Skills

Analytical thinking

Financial modeling

Data analysis

English

Spanish

Education

Bachelor’s degree in Business Administration, Economics, Engineering or related field

MBA (nice to have)

Tools

Excel

Job description

Parques Reunidos is seeking a growth & analytics professional to cover an InPark maternity leave from its Madrid HQ. You will shape the InPark commercial strategy across F&B, Merchandising, Photo, and Games, driving per-capita and total revenue through data-driven monetization and cross-functional collaboration.

Location-based role with a focus on optimizing guest journeys and monetization, balancing revenue and guest experience while coordinating with parks, operations, finance, and partner