Iberia End-Customer Marketing Strategist

Axis Communications; Madrid; On-site; EUR 55,000 - 80,000; Full time

Benefits offered by this job

Meal vouchers

Health insurance for employees and fam

Pension plan

Parental leave

Job summary

Axis Communications Iberia is seeking an End Customer Marketing Specialist to lead marketing strategy in Iberia, driving demand, growth, and brand preference among targeted End Customer accounts. You will plan multi-channel campaigns, leverage ABM, and collaborate with sales to maximize ROI across Smart City, infrastructure, and BI segments.

You will manage local campaigns, budgets, events, content, and translations while coordinating with cross-functional teams and external partners.

Qualifications

• Degree in Marketing or related field.
• 5+ years in B2B marketing.
• 2+ years integrated marketing experience.
• Ability to plan strategically and execute operations.

Responsibilities

• Develop and drive Iberia marketing strategy to support sales growth.
• Coordinate cross-channel campaigns and demand generation.
• Manage ABM, webinars, events, content marketing and digital tactics.

Skills

Spanish fluency

English fluency

Communication

Relationship building

Data driven

Strategic planning

Operational execution

Cross-functional teamwork

ABM / campaigns

Sales alignment

Education

Marketing degree

Business Administration

Communications degree

Tools

Salesforce

Pardot

Job description

Axis Communications Iberia is seeking an End Customer Marketing Specialist to lead marketing strategy in Iberia, driving demand, growth, and brand preference among targeted End Customer accounts. You will plan multi-channel campaigns, leverage ABM, and collaborate with sales to maximize ROI across Smart City, infrastructure, and BI segments.

You will manage local campaigns, budgets, events, content, and translations while coordinating with cross-functional teams and external partners.