Iberia Activation Marketer - Drive Local Growth & Launches

3M; Madrid; On-site; EUR 45,000 - 65,000; Full time

Job summary

3M is seeking an Activation Marketer for Iberia (Spain and Portugal) to drive local market growth by executing marketing plans, engaging channel partners, and generating end-user demand. You will collaborate with Sales, Channel Managers, Application Engineers and EMEA teams to localize campaigns, support product launches, and strengthen e-commerce execution.

Lead activation, events, ABM plans, and cross-functional initiatives in a fast-paced environment, with travel up to 10% and a face-to-face

Qualifications

• Bachelor's degree required (Business administration, Economics, Marketing)
• Strong stakeholder management skills to align sales, channel and Application Engineering teams
• Excellent communication skills, both written and verbal
• Strong organizational and project management skills
• Proficient in Spanish and English
• Collaborative mindset and ability to build relationships both internally and externally
• Proficiency in MS Office Suite (Excel and PowerPoint) is required

Responsibilities

• Develop and lead execution of the Spanish and Portuguese marketing activation plan, ensuring activities are delivered on time, within budget, and aligned with commercial goals
• Coordinate local events, exhibitions, promotional campaigns and PR support, to drive awareness and demand generation for 3M solutions
• Support strategic MSO initiatives and develop Account Based Marketing plans for key MSO's to accelerate growth and new product adoption
• Lead local launch plans to deliver successful new product introductions, including forecasting, sales enablement tools, demand generation activities, channel enablement and performance tracking
• Partner with channel teams to develop impactful JBP (Joint Business Plans) that drive strong engagement and sales growth initiatives
• Drive e-commerce activation through content syndication, product listings, Where to Buy tools, and digital channel initiatives
• Develop a deep understanding of the local market, using customer, market, competitor and channel insights to identify opportunities and improve marketing effectiveness
• Support the localisation and translation of global marketing assets into Spanish

Skills

Stakeholder management

Communication

Organizational skills

Project management

MS Office proficiency

Bilingual Spanish & English

Collaboration

Campaign localization

Education

Bachelor's degree (Business Administration, Economics, Marketing)

Tools

MS Office (Excel, PowerPoint)

Job description

3M is seeking an Activation Marketer for Iberia (Spain and Portugal) to drive local market growth by executing marketing plans, engaging channel partners, and generating end-user demand. You will collaborate with Sales, Channel Managers, Application Engineers and EMEA teams to localize campaigns, support product launches, and strengthen e-commerce execution.

Lead activation, events, ABM plans, and cross-functional initiatives in a fast-paced environment, with travel up to 10% and a face-to-face