Iberia Regional Growth Marketing Lead

dandy; España; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Generous time off

Job summary

Dandy is seeking a Marketing Manager to lead Iberia region marketing, translating global priorities into local go-to-market strategies and driving awareness, pipeline, and customer engagement.

You will localize messaging, partner with regional sales, plan campaigns and events, and act as the voice of the market to influence global strategy. This role is in office 4 days/week in Barcelona.

Qualifications

• 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles.
• Spanish and English required, Catalan preferred.
• English fluency is required for global collaboration.
• Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes.
• Experience operating cross-functionally in fast-paced, matrixed organizations.
• Ability to balance strategic thinking with hands-on execution.
• Strong communication and stakeholder management, including experience partnering with senior sales or regional leadership.
• Experience supporting or executing local events, field marketing initiatives, or customer activations.
• Analytical mindset with experience using performance data to drive optimization and decision-making.
• Proven ability to manage multiple priorities and influence outcomes across distributed teams.

Responsibilities

• Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
• Localize Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
• Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
• Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.
• Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.
• Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.
• Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.
• Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.

Skills

Demand generation

Product marketing

Field marketing

Strategic marketing

Cross-functional collaboration

Analytics

Campaign planning

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Dandy is seeking a Marketing Manager to lead Iberia region marketing, translating global priorities into local go-to-market strategies and driving awareness, pipeline, and customer engagement.

You will localize messaging, partner with regional sales, plan campaigns and events, and act as the voice of the market to influence global strategy. This role is in office 4 days/week in Barcelona.