Hybrid Madrid: Senior Associate, Sales Performance

Biogen; Madrid; Hybrid; EUR 42,000 - 60,000; Full time

Job summary

Biogen is seeking a Sr Associate, Sales Force Effectiveness in Madrid, Spain, with a hybrid work setup. You’ll drive sales excellence by designing and improving commercial strategies, tools, and processes, aligning with business priorities and leading performance analysis and KPI tracking.

You will collaborate with Sales on data-driven decisions, train on platforms like Salesforce and Veeva CRM, and optimize field force productivity through analytics and cross-functional launches.

Qualifications

• Bachelor-level degree required in business, statistics, mathematics, engineering, or related field.
• Minimum 3+ years in SFE/CFE/FFE at local market level.
• Experience in biotechnology & pharmaceutical industries preferred.
• Advanced CRM and Excel proficiency expected.
• Strong stakeholder management and project leadership skills.
• Excellent written and spoken English and Spanish.
• Strong analytical and problem-solving capabilities.
• Experience working in a matrixed organization.

Responsibilities

• Define and set performance targets aligned with commercial strategy and objectives.
• Manage and process incentive payments with accuracy and timeliness.
• Reconcile results with Global Business Services for consistency.
• Govern incentive processes and support monthly accruals with Finance.
• Define field force capacity and optimize visit/call distribution.
• Monitor call plan adherence and KPIs monthly.
• Own CRM governance and training for data accuracy and adoption.
• Promote data governance and data harmonization.
• Leverage analytics to optimize omnichannel approaches.
• Lead cross-functional readiness for launches.
• Implement Call Engagement Plans in Veeva CRM in local markets.
• Design customer segmentation models based on potential and access.
• Drive omnichannel initiatives tailored to the local market.

Skills

CRM software

Excel proficiency

Data analytics

Stakeholder management

Project leadership

Bilingual English/Spanish

Matrixed environment

Education

BA/BS degree in Business, Statistics, Mathematics, Engineering, or related fields

Tools

CRM

Power BI

Job description

Biogen is seeking a Sr Associate, Sales Force Effectiveness in Madrid, Spain, with a hybrid work setup. You’ll drive sales excellence by designing and improving commercial strategies, tools, and processes, aligning with business priorities and leading performance analysis and KPI tracking.

You will collaborate with Sales on data-driven decisions, train on platforms like Salesforce and Veeva CRM, and optimize field force productivity through analytics and cross-functional launches.