Senior Associate, Sales Force Effectiveness: Drive Growth

Biogen, Inc.; Madrid; On-site; EUR 55,000 - 90,000; Full time

Job summary

Biogen, Inc. in Madrid is seeking a Senior Associate for Sales Force Effectiveness to design, implement, and continually improve commercial strategies, tools, and processes.

You will lead performance analysis, incentive design, and KPI tracking to optimize field productivity and enable data-driven decisions across the sales organization. You will drive training on Salesforce, Veeva CRM, and Veeva Fast Track, align field activities with market needs, and collaborate with cross-functional teams to

Qualifications

• BA/BS degree in Business, Statistics, Mathematics, Engineering, or related fields.
• 3+ years of experience in SFE/CFE/FFE at the local level.
• Demonstrated experience in the biotechnology & pharmaceutical industry.
• Advanced proficiency in CRM and Excel.
• Demonstrated stakeholder management and project leadership skills.
• Excellent written and verbal communication skills in English and Spanish.
• Strong analytical and problem-solving skills.
• Ability to work effectively in a matrixed environment.

Responsibilities

• Define performance targets aligned with commercial strategy and objectives.
• Calculate and process incentive payments accurately and on time.
• Reconcile final results with GBS to guarantee consistency and accuracy.
• Govern and formalize incentive processes while supporting Finance in monthly accruals.
• Define field force capacity and optimize distribution of visits and calls.
• Monitor and challenge call plan adherence and other KPIs monthly.
• Own CRM governance and training, ensuring data accuracy.
• Promote data harmonization and data governance adherence.
• Leverage advanced analytics to inform omnichannel approaches.
• Lead cross-functional collaboration for launch product readiness.
• Design and implement customer segmentation models based on potential and access.
• Drive omnichannel initiatives tailored to local market needs.

Skills

SFE/CFE/FFE experience

CRM proficiency

Excel proficiency

Stakeholder management

Project leadership

English and Spanish communication

Analytical thinking

Matrixed environment agility

Education

BA/BS in Business, Statistics, Mathematics, Engineering or related fields

Tools

Power BI

CRM systems

Job description

Biogen, Inc. in Madrid is seeking a Senior Associate for Sales Force Effectiveness to design, implement, and continually improve commercial strategies, tools, and processes.

You will lead performance analysis, incentive design, and KPI tracking to optimize field productivity and enable data-driven decisions across the sales organization. You will drive training on Salesforce, Veeva CRM, and Veeva Fast Track, align field activities with market needs, and collaborate with cross-functional teams to