Senior Sales Force Effectiveness Lead - Data-Driven CRM

Biogen; Madrid; On-site; EUR 50,000 - 70,000; Full time

Job summary

Biogen is seeking a Sr Associate for Sales Force Effectiveness to design and implement commercial strategies, tools, and processes that drive sales excellence in the local market. You will lead performance analysis, incentive design, KPI tracking, and field force optimization, working with Salesforce, Veeva CRM, and related platforms to enable data-driven decisions.

You will collaborate with Sales to ensure training, governance, and data quality, while steering omnichannel initiatives and

Qualifications

• BA/BS degree in Business, Statistics, Mathematics, Engineering, or related fields.
• 3+ years of experience in SFE/CFE/FFE at the local level.
• Experience in the biotechnology & pharmaceutical industry.
• Advanced proficiency in CRM and Excel.
• Demonstrated stakeholder management and project leadership skills.
• Excellent written and verbal communication skills in English and Spanish.
• Ability to work effectively in a matrixed environment.

Responsibilities

• Define and set performance targets aligned with commercial strategy and objectives.
• Calculate and process incentive payments ensuring accuracy and timeliness.
• Reconcile final results with GBS to guarantee consistency and accuracy.
• Govern and formalize incentive processes while supporting Finance in monthly accruals.
• Define field force capacity and optimize distribution of visits and calls.
• Monitor and challenge call plan adherence and other KPIs on a monthly basis.
• Own CRM governance and training, ensuring strategic use and data accuracy.
• Promote data harmonization and adherence to data governance policies.
• Leverage advanced analytics to inform and optimize omnichannel approaches.
• Lead cross-functional collaboration for launch product readiness.
• Ensure implementation and integration of Call Engagement Plans in Veeva CRM.
• Design and implement customer segmentation models based on potential and access.
• Drive omnichannel initiatives tailored to local market needs.

Skills

CRM proficiency

Excel proficiency

Stakeholder management

Project leadership

Bilingual English/Spanish

Analytical skills

Matrixed environment

Education

BA/BS degree in Business, Statistics, Mathematics, Engineering, or related fields

Tools

CRM software

Power BI

Job description

Biogen is seeking a Sr Associate for Sales Force Effectiveness to design and implement commercial strategies, tools, and processes that drive sales excellence in the local market. You will lead performance analysis, incentive design, KPI tracking, and field force optimization, working with Salesforce, Veeva CRM, and related platforms to enable data-driven decisions.

You will collaborate with Sales to ensure training, governance, and data quality, while steering omnichannel initiatives and