Head of Sales (Spain)

BauWatch Group; Valencia; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

BauWatch Group is seeking an experienced Head of Sales in Spain to lead Field Direct Sales and Key Accounts across the country. The role is based in Spain with preferred locations in Valencia, Madrid or Barcelona, and a remote option.

You will report to the Managing Director and drive the Spanish commercial strategy to deliver sustainable revenue growth. Responsibilities include leading the national sales team, expanding major account relationships, and maximizing market penetration while

Responsibilities

• Deliver the Spain Commercial Strategy across core sectors to drive revenue, margin and growth objectives.
• Lead and develop the National Field Sales Team to improve new business acquisition and account management.
• Build and maintain long-term strategic relationships with major and regional customers across Spain.
• Drive planning and execution of a high-performance sales organization including pipeline growth, retention and margin improvement.

Job description

Who We Are

BauWatch is Europe’s No. 1 provider of temporary security solutions, achieving 30% year-on-year (YoY) growth. We operate in 11 countries, have successfully completed over 44,000 projects, and continue to expand rapidly.

Our vision: "Zero incidents, faster delivery, through connected on-site intelligence that protects from the design stage."

We combine robust surveillance towers, sensors, access control solutions, smart edge devices, fleet management, and 24/7 remote monitoring into one connected system.

Construction sites and temporary locations are among the most hazardous working environments. We are developing intelligent solutions to detect safety and security threats before they turn into incidents.

The Role

We are looking for an experienced and commercially driven Head of Sales, based in Spain, preferably in Valencia, Madrid or Barcelona, to lead our Field Direct Sales and Key Account teams across Spain.

Role Description & Purpose

• Job Title: Head of Sales

• Business Area: Sales

• Department/Location: Valencia, Madrid, Barcelona, Remote

• Reports to (job title): Managing Director

• Date of Job Description Completion: October 2026

The Head of Sales (Spain) will be responsible for contributing to the development and execution of the Spanish commercial strategy, leading and managing the national sales structure consisting of:

Field Direct Sales Team

Strategic / Key Account Team

The role is responsible for delivering sustainable revenue growth, increasing market penetration and building long‑term strategic relationships with our major and regional customers across all sectors.

The role holder will combine strategic leadership with strong operational sales management, creating a high‑performance culture focused on pipeline growth, account retention and margin improvement.

Scope

People Managed: 4 (28) (at time of creation)

Other Key metrics, Performance metrics and KPIs (e.g. revenue, sales, profit targets, leads, proposals etc):

Revenue growth
Gross margin improvement
New business acquisition
Existing business retention and expansion
Key account retention and expansion
Sales pipeline quality
Team productivity and engagement, including recruiting, onboarding, retention and succession plan
Forecast accuracy
Training and upskilling team on market trends and competitor analysis to enhance conversion
Addressing sales price by testing price volume elasticity, using marketing commercial plan and regional competitor insights
Training/ develop of team
Revenue per head
Activity per head
Increase duration
Increase volume of planned orders
Product mix
Margin enhancement

Principle Accountabilities

1. Deliver the Spain Commercial Strategy
   Execute the Spanish sales strategy to achieve revenue, margin and growth objectives across all core sector, as set out by the Managing Director.

2. Lead and Develop the National Field Sales Team
   Drive new business acquisition performance through a