Sales Country Manager

EF Education First; Barcelona; Presencial; EUR 100.000 - 180.000; Jornada completa

Descripción de la vacante

EF Education First in Spain seeks a Country Manager to drive revenue, lead an enterprise sales team, and build senior client relationships in Barcelona or Madrid. You will own the regional sales strategy, coach deals, and ensure a data-driven, consultative approach with multi-stakeholder deals.

The role requires fluency in English and Spanish, strong leadership, and ability to influence at C-level; you will collaborate with Marketing, Customer Success, and BD to expand footprint and position EF

Formación

• Proven track record in enterprise B2B sales.
• Strong deal closure and coaching skills for complex multi-stakeholder sales.
• Excellent leadership with a track record of building high-performing teams.
• Ability to influence C-level decision-makers and manage senior relationships.
• Fluent in English and Spanish; Catalan knowledge is a plus.

Responsabilidades

• Own and deliver quarterly and annual revenue targets, with full accountability for pipeline health, conversion, and forecasting accuracy.
• Drive consistent execution of the regional sales strategy, translating it into clear local priorities and actions.
• Maintain a high-quality pipeline of enterprise opportunities, ensuring strong qualification and progression discipline.
• Lead from the front in closing complex, high‑value deals; actively step into priority opportunities to secure outcomes.
• Ensure rigorous use of CRM, metrics, and sales cadence to track performance and drive accountability.
• Build and own senior relationships with key enterprise clients and decision-makers; act as a visible and trusted partner in the market.
• Drive account growth through a consultative/challenger sales approach, identifying client needs and shaping solutions.
• Expand footprint within existing accounts by uncovering new opportunities and increasing share of wallet.
• Represent the company externally, strengthening brand presence and credibility in the local market.
• Act as escalation point for critical client issues, ensuring rapid resolution and protecting long‑term value.
• Act as an active deal coach to the team, improving win rates through better qualification, strategy, and execution.
• Raise the bar on sales quality across pitching, value articulation, negotiation, and closing.
• Embed best practices in enterprise selling, including stakeholder mapping, business case development, and multi‑threading.
• Drive disciplined use of data and insights to improve performance and decision‑making.
• Recruit top talent who fit the ideal profile; deliver structured onboarding for rapid skills growth.

Conocimientos

Enterprise B2B sales

Strategic account management

Deal coaching

Leadership

C-level relationship building

English & Spanish fluency

Catalan knowledge bonus

CRM proficiency

Salesforce

Herramientas

CRM systems

Salesforce

Descripción del empleo

Job position: Country Manager, Spain
Office location: Barcelona or Madrid

Role Summary

The Country Manager is accountable for delivering contribution and market success within their country, leading from the front in enterprise sales, key client relationships, and deal execution. This role combines hands‑on selling, deal coaching, and team leadership, with a strong focus on winning and expanding strategic accounts through a consultative/challenger approach.

Revenue Delivery & Execution

• Own and deliver quarterly and annual revenue targets, with full accountability for pipeline health, conversion, and forecasting accuracy
• Drive consistent execution of the regional sales strategy, translating it into clear local priorities and actions
• Maintain a high-quality pipeline of enterprise (ICP) opportunities, ensuring strong qualification and progression discipline
• Lead from the front in closing complex, high‑value deals; actively step into priority opportunities to secure outcomes
• Ensure rigorous use of CRM, metrics, and sales cadence to track performance and drive accountability

Client Leadership & Growth

• Build and own senior relationships with key enterprise clients and decision‑makers; act as a visible and trusted partner in the market
• Drive account growth through a consultative/challenger sales approach, identifying client needs and shaping solutions
• Expand footprint within existing accounts by uncovering new opportunities and increasing share of wallet
• Represent the company externally, strengthening brand presence and credibility in the local market
• Act as escalation point for critical client issues, ensuring rapid resolution and protecting long‑term value

Deal Coaching & Sales Excellence

• Act as an active deal coach to the team, improving win rates through better qualification, strategy, and execution
• Raise the bar on sales quality across pitching, value articulation, negotiation, and closing
• Embed best practices in enterprise selling, including stakeholder mapping, business case development, and multi‑threading
• Drive disciplined use of data and insights to improve performance and decision‑making

Team Leadership & Development

• Recruit top talent who fit the ideal profile
• Deliver structured onboarding for rapid acquisition of skills, knowledge and culture
• Actively manage performance so that performance concerns are identified early and acted on, firstly through additional coaching and then through exit management
• Lead, motivate, and develop a high‑performing sales team, creating a culture of ownership and results.
• Ensure team have clear written expectations that are reviewed regularly
• Coach individuals based on strengths and gaps, flexing between hands‑on support and empowerment
• Ensure the team has strong market, client, and product knowledge to compete effectively
• Build future leadership capability and contribute to succession planning
• Foster a collaborative, positive team environment aligned with company values

Market & Cross‑Functional Alignment

• Provide local market insight on clients, competitors, and trends to inform regional strategy
• Work closely with Marketing, BD, and Customer Success to ensure a seamless client journey and maximize growth
• Share best practices and insights with regional and global teams

Profile & Skills

• Proven track record in enterprise B2B sales, consistently delivering against targets
• Strong deal closer and deal coach, with experience in complex, multi‑stakeholder sales cyclesClient‑facing leader with credibility at senior (C‑level) levels
• Commercially sharp, data‑driven, and execution‑focused
• Skilled in consultative/challenger sales methodologies
• Strong leadership capability with experience developing high‑performing teams
• Hands‑on, resilient, and results‑oriented mindset
• Excellent communication, influencing, and negotiation skills
• Fluent in Spanish and English, knowledge of Catalan an added bonus