Head of Payroll & Primacy Strategy

Santander Consumer Bank Spain; Madrid; Presencial; EUR 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Parental leave

Childcare support

Volunteering time

Descripción de la vacante

Openbank seeks a Payroll & Primacy Strategy Lead based in Madrid to drive the payroll and primacy agenda across the customer lifecycle. You will collaborate with Product, Marketing, Data and Technology to shape initiatives that deepen customer engagement and loyalty.

The role requires strong analytical capabilities, experience in strategy roles within banking, and the ability to align cross-functional teams to deliver measurable outcomes in a fast-paced digital environment.

Formación

• 5+ years of experience in Strategy Consulting or in Corporate Strategy, Business Development, Growth or Commercial Strategy roles within Banking, Financial Services or Digital businesses.
• Proven experience defining customer engagement or commercial strategies based on data and business insights.
• Experience analyzing business performance, customer behavior and commercial KPIs.
• Experience leading cross-functional strategic initiatives involving multiple stakeholders.
• Previous experience in digital banking, customer engagement, loyalty or customer lifecycle strategies will be highly valued.

Responsabilidades

• Define and continuously evolve Openbank's payroll and primacy strategy, identifying opportunities through customer insights, market dynamics and competitive analysis.
• Design differentiated and sustainable initiatives to increase payroll conversion, customer engagement, transaction recurrence and long-term customer loyalty.
• Analyze the end-to-end payroll journey, from early activation to primary bank consolidation, identifying commercial, digital and communication levers to strengthen customer engagement.
• Monitor payroll, customer engagement and primacy KPIs, generating insights to support strategic decision making and proactively identifying risks and opportunities.
• Prioritize strategic initiatives balancing customer experience, business impact and contribution to Openbank's primacy objectives.
• Lead cross-functional initiatives, coordinating Product, Marketing, Data, Operations and Technology teams to ensure successful execution and timely delivery of strategic projects.

Educación

Bachelor's Degree in Business Administration, Economics, Marketing, Engineering, Mathematics or a related field

Additional education or certifications in Strategy, Data Analytics, Marketing or Digital Business

Descripción del empleo

Openbank seeks a Payroll & Primacy Strategy Lead based in Madrid to drive the payroll and primacy agenda across the customer lifecycle. You will collaborate with Product, Marketing, Data and Technology to shape initiatives that deepen customer engagement and loyalty.

The role requires strong analytical capabilities, experience in strategy roles within banking, and the ability to align cross-functional teams to deliver measurable outcomes in a fast-paced digital environment.