Payroll & Primacy Strategy Lead - Growth (Openbank)

Grupo Santander; Madrid; Presencial; EUR 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

BeHealthy wellness programme

Parental leave and family support

Volunteering opportunities

Global opportunities and career paths

Wellbeing and balance initiatives

Descripción de la vacante

Openbank busca un líder de estrategia para definir y evolucionar la payroll y primacy, con el fin de fortalecer relaciones con los clientes y convertir Openbank en su banco principal.

Trabajarás con equipos multifuncionales para traducir insights en estrategias que mejoren la conversión, engagement y lealtad, analizando el recorrido de payroll y monitorizando KPI para informar decisiones.

La posición ofrece oportunidades globales y desarrollo profesional dentro del Grupo Santander.

Formación

• Más de 5 años en Strategy Consulting o Estrategia Corporativa en banca, FS o digital.
• Experiencia definiendo engagement de clientes o estrategias comerciales a partir de datos.
• Experiencia analizando rendimiento del negocio, comportamiento de clientes y KPIs.
• Experiencia liderando iniciativas estratégicas con múltiples interesados.
• Experiencia previa en banca digital, engagement de clientes o lifecycle.

Responsabilidades

• Definir y evolucionar la estrategia de payroll y primacy en Openbank.
• Trabajar con equipos multifuncionales para traducir insights en estrategias.
• Analizar el recorrido de payroll end-to-end y identificar palancas de negocio.
• Monitorizar KPIs de payroll, engagement y primacy y proponer acciones.
• Priorizar iniciativas estratégicas equilibrando experiencia del cliente e impacto.
• Liderar iniciativas cross-funcionales con Producto, Marketing, Data, Operaciones y Tecnología.

Conocimientos

Estrategia corporativa

KPIs y análisis

Engagement de clientes

Liderazgo transversal

Consultoría estratégica

Descripción del empleo

Descripción del trabajo

Experteer Overview In this role, you will define and evolve Openbank's payroll and primacy strategy to strengthen long-term customer relationships. You will work with cross-functional teams to translate insights into strategy that drives payroll conversion, engagement, and loyalty. You will analyze the payroll journey end-to-end, identify levers across commercial, digital, and communications areas, and monitor KPI trends to inform decisions. This role offers the opportunity to shape how Openbank becomes the primary banking relationship for customers at scale.

Compensaciones / Beneficios

• Define and continuously evolve payroll and primacy strategy using customer insights, market dynamics, and competitive analysis
• Design differentiated initiatives to boost payroll conversion, engagement, transaction repeat, and loyalty
• Analyze end-to-end payroll journey to identify commercial and digital levers for customer engagement
• Monitor payroll, engagement and primacy KPIs and provide actionable insights while surfacing risks and opportunities
• Prioritize strategic initiatives balancing customer experience, business impact, and primacy objectives
• Lead cross-functional initiatives with Product, Marketing, Data, Operations and Technology to ensure timely delivery

Responsabilidades

• 5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy within Banking, FS or Digital domains
• Proven experience defining customer engagement or commercial strategies from data and insights
• Experience analyzing business performance, customer behavior and KPIs
• Experience leading cross-functional strategic initiatives with multiple stakeholders
• Previous experience in digital banking, customer engagement, loyalty or lifecycle strategies

Requisitos principales

• BeHealthy wellness programme
• Parental leave and family support
• Volunteering opportunities
• Global opportunities and career paths
• Wellbeing and balance initiatives