Payroll & Primacy Growth Strategist

Banco Santander SA; Madrid; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Openbank, the digital bank of Santander Group, seeks a Payroll & Primacy Strategy Lead based in Madrid, Spain. You will define and evolve payroll and primacy strategy, strengthening long-term relationships through payroll and banking primacy, driving engagement and loyalty across the customer journey.

You will lead cross-functional initiatives with Product, Marketing, Data, Operations and Technology, turning insights into strategic actions in a fast-moving, agile environment.

Formación

• 5+ years of experience in Strategy Consulting or in Corporate Strategy, Business Development, Growth or Commercial Strategy roles within Banking, Financial Services or Digital businesses.
• Experience defining customer engagement or commercial strategies based on data and business insights.
• Experience analyzing business performance, customer behavior and commercial KPIs.
• Experience leading cross-functional strategic initiatives involving multiple stakeholders.
• Previous experience in digital banking, customer engagement, loyalty or customer lifecycle strategies will be highly valued.

Responsabilidades

• Define and continuously evolve Openbank's payroll and primacy strategy, identifying opportunities through customer insights, market dynamics and competitive analysis.
• Design differentiated and sustainable initiatives to increase payroll conversion, customer engagement, transaction recurrence and long-term customer loyalty.
• Analyze the end-to-end payroll journey, from early activation to primary bank consolidation, identifying commercial, digital and communication levers to strengthen customer engagement.
• Monitor payroll, customer engagement and primacy KPIs, generating insights to support strategic decision making and proactively identifying risks and opportunities.
• Prioritize strategic initiatives balancing customer experience, business impact and contribution to Openbank's primacy objectives.
• Lead cross-functional initiatives, coordinating Product, Marketing, Data, Operations and Technology teams to ensure successful execution and timely delivery of strategic projects.

Conocimientos

Strategy consulting

Cross-functional coordination

Data analytics

Analytical thinking

Stakeholder management

Educación

Bachelor's Degree in Business Administration, Economics, Marketing, Engineering, Mathematics

Strategy/Data Analytics certifications (Preferred)

Herramientas

CRM systems

Marketing analytics tools

Descripción del empleo

Openbank, the digital bank of Santander Group, seeks a Payroll & Primacy Strategy Lead based in Madrid, Spain. You will define and evolve payroll and primacy strategy, strengthening long-term relationships through payroll and banking primacy, driving engagement and loyalty across the customer journey.

You will lead cross-functional initiatives with Product, Marketing, Data, Operations and Technology, turning insights into strategic actions in a fast-moving, agile environment.