Head of GTM Activation & Programs

1011 Amadeus IT Group S.A.; Madrid; Sur place; EUR 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

Competitive remuneration package

Global company with diverse locations

Learning and development opportunities

Caring work environment

Flexible working model

Résumé du poste

Amadeus is seeking a seasoned Head of Go To Market, Operations to lead the central GTM execution and programs for Amadeus Advertising. You will partner with GTM segment teams and other Amadeus functions to translate strategies into coordinated launches, programs, events, awareness activities and sales-facing materials.

You will drive growth by coordinating activation plans, supporting the advertising BU narrative, and shaping cross-functional execution.

Qualifications

• Significant experience in GTM activation, commercial programs, product marketing, program management, events, sales-facing content or cross-functional commercial execution.
• Strong understanding of advertising, segment-led GTM, travel technology, SaaS products, sales activation and cross-functional commercial execution.
• English required; additional languages helpful.
• Strong project management and team management; willingness to travel.

Responsabilités

• Drive BU growth by leading the central Advertising GTM Activation & Programs function, including GTM cadence, launch activation, commercial programs, events, materials and cross-functional execution.
• Partner with Advertising GTM Teams (Airlines, Hospitality, and Destinations) to translate segment strategies into scalable activation plans and sales-facing materials.
• Support the overarching Advertising BU narrative and strategic storyline across leadership presentations, commercial materials, internal updates, event content and external-facing messages.
• Coordinate launch activation after RTM readiness approval with RTM & Market Readiness, Product, Partnerships & Ecosystem Growth, Customer Growth & Retention, Sales, Marketing, Communications and Customer Performance.
• Manage and develop the team, setting priorities, coaching team members, building bench strength and promoting a culture of accountability, speed, collaboration, quality and continuous improvement.

Connaissances

GTM activation

Product marketing

Program management

Sales content

Cross-functional collaboration

Project management

Team leadership

Travel readiness

Formation

Bachelor’s degree or equivalent professional experience in marketing, business, communications, product marketing, strategy or related field

Description du poste

Amadeus is seeking a seasoned Head of Go To Market, Operations to lead the central GTM execution and programs for Amadeus Advertising. You will partner with GTM segment teams and other Amadeus functions to translate strategies into coordinated launches, programs, events, awareness activities and sales-facing materials.

You will drive growth by coordinating activation plans, supporting the advertising BU narrative, and shaping cross-functional execution.