Director of GTM Activation & Programs

Amadeus; Madrid; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Bonus

Pension plan

Travel allowance

Healthcare insurance

Lunch allowance

Transport allowance

Job summary

Amadeus is seeking Head of Go To Market, Operations to lead the central GTM execution and programs for Amadeus Advertising. Partner with Advertising GTM segment teams and other Amadeus functions to translate segment strategies and BU priorities into coordinated launches, GTM programs, events, awareness activities, sales-facing materials and cross-functional execution.

In this role you will drive the GTM cadence, value storytelling, and cross-functional coordination while managing and developing

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing, business, communications, product marketing, strategy or related field.
• Significant experience in GTM activation, commercial programs, product marketing, program management, events, sales-facing content or cross-functional commercial execution.
• Strong understanding of advertising, segment-led GTM, travel technology, SaaS products, sales activation and cross-functional commercial execution.
• English required; additional languages helpful.
• Strong project management and team management.
• Availability to travel.

Responsibilities

• Drive BU growth by leading the central Advertising GTM Activation & Programs function, including GTM cadence, launch activation, commercial programs, events, materials and cross-functional execution.

Skills

GTM activation

Program management

Product marketing

Cross-functional collaboration

English language

Education

Bachelor's degree

Job description

Amadeus is seeking Head of Go To Market, Operations to lead the central GTM execution and programs for Amadeus Advertising. Partner with Advertising GTM segment teams and other Amadeus functions to translate segment strategies and BU priorities into coordinated launches, GTM programs, events, awareness activities, sales-facing materials and cross-functional execution.

In this role you will drive the GTM cadence, value storytelling, and cross-functional coordination while managing and developing