Global Digital Media Performance Architect

Amadeus; Barcelona; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Amadeus is seeking a Digital Media Performance Strategist to develop data-driven media strategies and lead cross-functional campaign optimization for destinations worldwide. The role requires 3+ years in digital media, strong analytics, and proficiency with Google Marketing Platform and Excel.

You will design pre-sales plans, collaborate with analysts and operations, and monitor KPIs across platforms to drive measurable results. Hybrid work model in Barcelona, Spain is offered.

Qualifications

• Degree in Marketing, Advertising, Business, or a related field.
• At least 3 years in digital media strategy, performance marketing, or programmatic advertising with strong knowledge of campaign management, client service, and optimization.
• Proficient with Google Marketing Platform (including DV360, Google Analytics, Search Ads 360), Meta Ads, Microsoft Office Suite, and Excel for data analysis.
• Comfortable interpreting data, drawing insights, and making data-informed decisions.
• Skilled at translating performance data into actionable insights and engaging presentations.
• Curious, proactive, organized, and collaborative — someone who enjoys solving complex challenges and delivering excellence.
• Professional proficiency in English (an additional European language is a plus).

Responsibilities

• Develop data-driven media strategies and performance frameworks for destination marketing organizations and related clients.
• Design pre-sales media plans aligned with client objectives, budgets, and performance goals.
• Lead campaign planning, execution, and optimization, ensuring quality delivery and the highest performance standards.
• Collaborate closely with Digital Media Analysts, Ad Operations, and Customer Success Managers to ensure alignment across every campaign stage.
• Monitor campaign pacing and KPIs using tools like Google Marketing Platform, Tableau, and Power BI.
• Analyze campaign results, propose optimization actions, and present insights to internal and external stakeholders.
• Support technical discussions related to tracking, creative assets, implementation, and performance troubleshooting.
• Share best practices, contribute to process improvement, and support knowledge exchange within the team.

Skills

Digital media strategy

Performance marketing

Campaign management

Data analysis

Client service

English proficiency

Presentation skills

Education

Degree in Marketing, Advertising, Business

Tools

Google Marketing Platform

DV360

Google Analytics

Search Ads 360

Meta Ads

Excel

Tableau

Power BI

Job description

Amadeus is seeking a Digital Media Performance Strategist to develop data-driven media strategies and lead cross-functional campaign optimization for destinations worldwide. The role requires 3+ years in digital media, strong analytics, and proficiency with Google Marketing Platform and Excel.

You will design pre-sales plans, collaborate with analysts and operations, and monitor KPIs across platforms to drive measurable results. Hybrid work model in Barcelona, Spain is offered.