Head of Content & DTC Brand Growth

Cranberry Panda; Madrid; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Cranberry Panda in Madrid is seeking a Senior Content Lead to take the reins of a high-impact content program within a fast-scaling DTC brand. You will shape long-form storytelling for partner sites, oversee educational content, and drive reader progression through a proven funnel.

You’ll mentor a team of three copywriters, guide tone and storytelling, and translate performance insights into creative improvements.

Qualifications

• Proven long-form content experience across digital channels.
• Experience leading and mentoring writers or content creators.
• Strong understanding of how content fuels marketing funnels.

Responsibilities

• Own the creative and strategic direction of partner content funnels from concept to delivery.
• Lead and mentor a team of three copywriters, shaping tone, structure and storytelling.
• Translate performance insights from data into creative improvements for content.
• Optimize and evolve existing funnels, identify opportunities to reduce drop-off and improve CTR.

Skills

Strong writing

Editorial experience

Team leadership

Content strategy

Digital marketing understanding

Job description

Cranberry Panda in Madrid is seeking a Senior Content Lead to take the reins of a high-impact content program within a fast-scaling DTC brand. You will shape long-form storytelling for partner sites, oversee educational content, and drive reader progression through a proven funnel.

You’ll mentor a team of three copywriters, guide tone and storytelling, and translate performance insights into creative improvements.