Head of Digital Content | DTC Brand

Cranberry Panda; Madrid; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Cranberry Panda in Madrid is seeking a Senior Content Lead to take the reins of a high-impact content program within a fast-scaling DTC brand. You will shape long-form storytelling for partner sites, oversee educational content, and drive reader progression through a proven funnel.

You’ll mentor a team of three copywriters, guide tone and storytelling, and translate performance insights into creative improvements.

Qualifications

• Proven long-form content experience across digital channels.
• Experience leading and mentoring writers or content creators.
• Strong understanding of how content fuels marketing funnels.

Responsibilities

• Own the creative and strategic direction of partner content funnels from concept to delivery.
• Lead and mentor a team of three copywriters, shaping tone, structure and storytelling.
• Translate performance insights from data into creative improvements for content.
• Optimize and evolve existing funnels, identify opportunities to reduce drop-off and improve CTR.

Skills

Strong writing

Editorial experience

Team leadership

Content strategy

Digital marketing understanding

Job description

Could also be based in Slovenia, Madrid or Oslo

A brilliant opportunity to take the reins of a high-impact content team within a fast-scaling DTC brand.

If you’re a strong writer with a digital background, who understands the power of storytelling within the customer journey - this one’s for you.

• One of the most successful areas of the business, with high-performing content funnels that deliver impact.
• Work closely with senior leaders across marketing and product, with a lot of influence and visibility.
• A creative role where you can shape ideas, guide copywriters, and evolve a proven strategy.
• Smart, international team, with big ambitions and fast growth.
• Opportunity to lead and optimise a content function with hundreds of live articles and funnels in place.
• Work with an incredible Marketing Director who is both supportive and gives you plenty of autonomy.

The role

You’ll be responsible for all long-form creative content across third-party partner sites - branded articles, advertorials, and educational content that pulls readers through a complex but proven funnel.

You’ll:

• Own the creative and strategic direction of partner content funnels, working with internal and external stakeholders to shape stories that convert.
• Lead and mentor a team of three copywriters, guiding tone, structure and storytelling.
• Translate performance insights from the data team into creative improvements.
• Optimise and evolve existing funnels, identifying click-through gaps and drop-off points.
• Get under the skin of the product to tell compelling stories - from headline to CTA.

You

This is a rare mix of creative and strategic thinking - you’ll be someone who:

• Is a strong writer, editor, and creative thinker, with long-form experience a must.
• Has a solid background in digital content creation.
• Understands how content plays into wider digital marketing funnels.
• Is confident working with senior stakeholders and cross-functional teams.
• Has led or mentored copywriters or content creators.
• Is curious about product, and what makes people click.
• Doesn’t need to be deeply analytical – but happy using performance data to drive stronger content.