Senior Direct Response Copywriter - Health & Wellness

Maneuver Marketing; España; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Maneuver Marketing in Spain seeks a Senior Direct Response Copywriter to boost conversion rates across customer journeys for health supplements. You will craft persuasive offers for ads, landing pages, upsells, and video ads, owning growth-focused projects and leveraging AI to scale while preserving human nuance.

Join a fast-growing DTC brand; collaborate with media buyers, designers, product leads and editors to drive measurable ROAS and customer lifetime value across campaigns.

Formación

• 5+ years of experience in direct response copywriting in a DTC setting, ideally Health & Wellness & Supplements.
• Proven ability to improve conversion rates, ROI, and campaign effectiveness through optimized copy.
• Strong portfolio with samples of long form and short form copy for health/wellness.

Responsabilidades

• Funnel Optimization & Performance: identify funnel gaps and optimize copy to maximize ROAS & LTV.
• Creative Development & Ideation: generate hooks, stories, CTAs, and new claims.
• Customer Psychology & Research: refine personas & use consumer insights to test copy hypotheses.
• Cross-Functional Collaboration: partner with media buyers, designers, product leads and editors.
• Compliance & Messaging Consistency: ensure FTC/FDA/ASA compliant copy across channels.
• AI & Innovation in Copywriting: leverage AI tools to scale high-performing copy while maintaining human nuance.

Conocimientos

Direct response copywriting

Campaign optimization

Creative storytelling

Marketing analytics

Collaboration

Herramientas

Claude

ChatGPT

Perplexity

Descripción del empleo

Maneuver Marketing in Spain seeks a Senior Direct Response Copywriter to boost conversion rates across customer journeys for health supplements. You will craft persuasive offers for ads, landing pages, upsells, and video ads, owning growth-focused projects and leveraging AI to scale while preserving human nuance.

Join a fast-growing DTC brand; collaborate with media buyers, designers, product leads and editors to drive measurable ROAS and customer lifetime value across campaigns.