B2B Content Marketing Lead - SEO, Growth & Strategy

TransPerfect; Barcelona; On-site; EUR 55,000 - 85,000; Full time

Job summary

TransPerfect is seeking a senior B2B content marketer who can own in-house program strategy, execution, and freelancer orchestration at global scale. You’ll lead content for SEO, AI search, and demand programs, deciding what to make and when, with measurable outcomes in rankings and pipeline.

You’ll write long-form content, direct a freelancer bench, and collaborate with SEO, product marketing, and editorial teams to ensure consistent brand voice and high-quality assets that move prospects

Qualifications

• 5 to 8 years of B2B content marketing experience with a strong portfolio
• Native-level English fluency, written and verbal
• Proven track record of B2B content that ranks in search (SEO) and AI search (AEO)
• Proficiency in short-form copywriting with CRO instincts
• Hands-on experience managing a bench of freelance writers
• Experience with earned media: pitching bylines and placements
• Comfort writing about complex technology and services for technical audiences
• Based in London or Barcelona
• Bachelor's degree

Responsibilities

• Write long-form content on TransPerfect's tech and GlobalLink with SEO in mind
• Produce ad and landing page copy with CRO-driven optimization
• Build and direct a bench of freelance writers to scale output
• Create sharp briefs, review drafts, and maintain high quality across pieces
• Collaborate with SEO for content strategy across SEO/AEO/GEO goals
• Pitch bylines and earned media across target publications
• Coordinate with product marketing on technical accuracy and positioning
• Work with demand generation to create content that fuels campaigns
• Align with editorial and corporate comms on brand voice and narrative

Skills

B2B content marketing

SEO content

AI search / AEO

Short-form CRO copywriting

Freelance writer management

Earned media

Technical writing

Based in London or Barcelona

Education

Bachelor's degree

Job description

TransPerfect is seeking a senior B2B content marketer who can own in-house program strategy, execution, and freelancer orchestration at global scale. You’ll lead content for SEO, AI search, and demand programs, deciding what to make and when, with measurable outcomes in rankings and pipeline.

You’ll write long-form content, direct a freelancer bench, and collaborate with SEO, product marketing, and editorial teams to ensure consistent brand voice and high-quality assets that move prospects