Head of Acquisition

COCUNAT | Clinical Cosmetics; Barcelona; Híbrido; EUR 120.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible start times

Work from home 1 day/week

Private health insurance

Employee discounts on COCUNAT products

Pet-friendly office

Office in Sant Gervasi, Barcelona

International team environment

People-first culture

Descripción de la vacante

COCUNAT is seeking a Head of Acquisition to lead customer acquisition and accelerate growth across international markets. The role combines strategic vision, performance focus, and leadership to build a scalable acquisition structure across Meta, Google Ads, SEO, Affiliates and Content Influencers.

The ideal candidate will drive multi-channel strategy across Spain, France, Italy, Germany and the US, manage budgets, optimize CAC/ROAS, and foster a data-driven, ownership-focused culture within the

Formación

• 5–8 years of experience in Performance Marketing, Growth or Digital Acquisition.
• Experience managing Meta Ads and Google Ads with large budgets.
• Knowledge of SEO, Affiliates and Influencer-driven acquisition strategies.
• Analytical and business-oriented mindset with strong performance understanding.
• Experience leading or coordinating teams.
• Familiarity with GA4, BigQuery, Triple Whale or similar platforms.
• Structured, organised and data-driven in decision-making.
• Strong ownership mindset and ability to thrive in fast-paced environments.
• AI-friendly and comfortable leveraging technology to improve performance and productivity.
• Fluent Spanish and high English level.
• Experience in beauty, skincare, wellness or multi-market consumer brands will be highly valued.

Responsabilidades

• Design and lead the multi-channel acquisition strategy across Spain, France, Italy, Germany and the US.
• Define channel mix and budgets based on CAC, ROAS, LTV:CAC and business goals.
• Identify new growth and scalability opportunities.
• Lead the strategy and optimisation of Meta Ads and Google Ads across multiple markets.
• Manage campaigns and budgets with a strong focus on profitability and sustainable growth.
• Collaborate closely with Creative teams to develop performance-driven messaging and creatives.
• Analyse results and turn data into actionable decisions.
• Monitor key acquisition KPIs and build business-oriented reporting frameworks.
• Ensure reliable attribution and tracking across the analytics ecosystem.
• Lead and develop the acquisition team.
• Foster a data-first, ownership-driven and high-performance culture.
• Drive the adoption of AI tools and new technologies to improve productivity and performance.

Conocimientos

Performance marketing

Team leadership

Data-driven decisions

Multi-market strategy

Budget management

Herramientas

GA4

BigQuery

Triple Whale

Meta Ads

Google Ads

Descripción del empleo

At COCUNAT, we’re building a new generation of clinical beauty: high-performance products, disruptive branding and a digital-first mindset.

We’re looking for a Head of Acquisition to lead customer acquisition and accelerate business growth across international markets.

This will be a key role within the Growth team, combining strategic vision, performance and leadership to build a more diversified and scalable acquisition structure across Meta, Google Ads, SEO, Affiliates and Content Influencers.

Your responsibilities

• Design and lead the multi-channel acquisition strategy across Spain, France, Italy, Germany and the US.
• Define channel mix and budgets based on CAC, ROAS, LTV:CAC and business goals.
• Identify new growth and scalability opportunities.

Paid Media & Performance

• Lead the strategy and optimisation of Meta Ads and Google Ads across multiple markets.
• Manage campaigns and budgets with a strong focus on profitability and sustainable growth.
• Collaborate closely with Creative teams to develop performance-driven messaging and creatives.
• Analyse results and turn data into actionable decisions.
• Monitor key acquisition KPIs and build business-oriented reporting frameworks.
• Ensure reliable attribution and tracking across the analytics ecosystem.
• Lead and develop the acquisition team.
• Foster a data-first, ownership-driven and high-performance culture.
• Drive the adoption of AI tools and new technologies to improve productivity and performance.

Your profile

• 5–8 years of experience in Performance Marketing, Growth or Digital Acquisition, ideally within ecommerce or DTC brands.
• Strong experience managing Meta Ads and Google Ads with high budgets.
• Knowledge of SEO, Affiliates and Influencer-driven acquisition strategies.
• Analytical and business-oriented mindset with strong performance understanding.
• Experience leading or coordinating teams.
• Familiarity with tools such as GA4, BigQuery, Triple Whale or similar platforms.
• Structured, organised and data-driven in decision-making.
• Strong ownership mindset and ability to thrive in fast-paced environments.
• AI-friendly and comfortable leveraging technology to improve performance and productivity.
• Fluent Spanish and high English level.
• Experience in beauty, skincare, wellness or multi-market consumer brands will be highly valued.

Why us?

Benefits

• Flexibility that makes a difference. At COCUNAT, we believe in flexibility and work-life balance. You’ll have flexible start times and the possibility to work from home one day a week.
• Your health matters. Excellent private health insurance.
• COCUNAT lover? Enjoy exclusive discounts on COCUNAT products.
• It’s the little things. Coffee and chocolate are always available at the office.
• Truly Pet-Friendly. A casual, pet-friendly office where you can bring your furry friend every day.
• An international team in Barcelona. Work in an international environment from our office in Sant Gervasi, Barcelona.
• People First: We believe that putting people first helps us work better and achieve stronger results.
• Diversity: We foster an inclusive culture where everyone feels welcome, valued and free to be themselves.
• Dynamism: We’re a startup in constant motion, with a fast-paced and agile environment where there’s always a new challenge ahead.
• Continuous Innovation: We love challenging the status quo, testing new ideas and constantly looking for better ways to do things. Curiosity, creativity and the drive to keep evolving are part of our everyday life.