Press & PR Specialist

COCUNAT | Clinical Cosmetics; Barcelona; Presencial; EUR 40.000 - 55.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible schedule

Excellent medical insurance

Product discounts

Casual & pet-friendly office

Diversity and inclusion-focused culture

International work environment

Sustainability initiatives

Descripción de la vacante

A leading beauty firm in Barcelona seeks a strategic Press & PR Specialist to drive the brand's media narrative. You will be responsible for developing PR strategies, managing relationships with beauty editors, and overseeing press activities. The ideal candidate has over 3 years of relevant experience in Beauty or Dermocosmetics, possesses strong storytelling skills, and is fluent in English. This role offers a dynamic environment with a focus on creativity and impact.

Formación

• 3+ years of experience in PR roles within Beauty or Dermocosmetics.
• Proven ability to build strong media relationships and secure coverage.
• Strong analytical mindset with experience in media monitoring.

Responsabilidades

• Drive earned media strategy across key European markets.
• Design and execute global PR and communication strategy.
• Build and nurture relationships with beauty editors and journalists.

Conocimientos

Strategic thinking

Storytelling

Relationship management

Analytical skills

Proactivity

Herramientas

Media monitoring tools (Kantar, Meltwater)

Descripción del empleo

At COCUNAT, we don’t just create beauty products — we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe.

We’re looking for a strategic and dynamic Press & PR Specialist who will lead our brand narrative in the media and among top Beauty and Dermocosmetic KOLs. This role is essential within our Brand Team: you will transform the science behind our products into powerful editorial stories, strengthen our reputation in key markets, and position COCUNAT as a disruptive leader in clinical beauty.

If you understand how to turn innovation into headlines, relationships into influence, and visibility into measurable impact — this is your role.

Your responsibilities

As Press & PR Specialist, you will drive COCUNAT’s earned media strategy across key European markets (Spain, Italy, France), ensuring brand consistency, performance and long-term positioning.

• Design and execute the global PR and communication strategy together with the Head of Brand.
• Define clear narratives that translate our clinical and scientific positioning into relevant, compelling media stories.
• Ensure message consistency and strategic alignment across all markets.
• Identify new PR opportunities that strengthen brand authority and differentiation.

Media Relations & Market Presence

• Build and nurture direct relationships with beauty editors, health & lifestyle journalists and key digital platforms.
• Position COCUNAT in top-tier media through proactive storytelling and strategic pitching.
• Manage ongoing press seeding to keep our products top of mind among editors and prescribers.
• Continuously research and identify relevant KOLs aligned with our scientific and purpose-driven values.

Agency Management & International Coordination

• Lead and supervise local PR agencies in international markets, ensuring alignment with global strategy.
• Act as the central point of contact, guaranteeing execution excellence and achievement of KPIs.
• Monitor annual PR plans and ensure each market delivers measurable impact.

Product Launches & Storytelling

• Create innovative digital and physical press kits that elevate the perceived value of our launches.
• Write compelling press releases that highlight clinical efficacy in an accessible and engaging way.
• Support product launches with strong editorial angles tailored to each market.

Events & Community Activations

• Organize press days, launch events (virtual and in-person) and press trips to generate high-quality earned media.
• Coordinate PR-driven events with the COCUNAT Community, including podcast activations, experiential workshops in stores and brand experiences.

Performance & Budget Control

• Lead monthly and annual clipping reports, consolidating results from all territories.
• Transform media coverage data into strategic insights that justify investment and optimize future actions.
• Manage and control the annual PR budget, optimizing resources across agencies, events, product seeding and measurement tools.

Your profile

• +3 years of experience in communication agencies or in-house PR roles within Beauty or Dermocosmetics.
• Experience managing brands with a strong technical or clinical positioning is highly valued.
• Proven ability to build strong media relationships and secure relevant coverage.
• Strong analytical mindset with experience using clipping and media monitoring tools (Kantar, Launchmetrics, Meltwater or similar).
• Fluent English (C1+). French is a strong plus for direct market management.
• Excellent storytelling and copywriting skills.
• Highly organized, proactive and results-driven.
• Strategic thinker with hands‑on execution capability.
• Passion for the beauty industry and deep understanding of media dynamics.

Why us?

Benefits ⭐

• In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work‑life balance. We really reconcile!!
• You can really make the difference as any good idea can shape the future and the success of the company.
• Excellent Medical insurance.
• Product Discounts.
• Free coffee and chocolate!
• Casual & Pet‑friendly office environment. You can bring your pet to the office every day.
• International environment more than 10 nationalities.
• No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
• Office based in Barcelona city, Sant Gervasi.
• Work in a company that you will be proud of.
• People First: We believe that prioritizing people’s well‑being helps us work better and achieve stronger results.
• Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.
• Dynamism: We’re a young startup with a fast‑paced and agile work environment, so you’ll always be engaged in exciting new challenges.
• Sustainability: We're always thinking about how we can help the planet — that’s why all ideas are welcome