Head of Acquisition

Cocunat; Barcelona; Hybrid; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Flexible schedule

Private health insurance

Employee discounts

Office coffee & snacks

Pet-friendly office

International team in Barcelona

Job summary

Cocunat seeks a Head of Acquisition to lead multi-market customer growth and build a scalable acquisition structure across Spain, France, Italy, Germany and the US. You will own performance channels including Meta Ads, Google Ads, SEO, Affiliates and Influencers while driving profitability and integration with Content teams.

The role is based in Barcelona with hybrid flexibility and an international Growth team.

Qualifications

• 5–8 years in Performance Marketing or Growth.
• Experience with multi-market ecommerce acquisitions.
• Strong analytical and data-driven decision making.
• Leadership or coordination of teams.
• Fluent Spanish and high English.

Responsibilities

• Design and lead multi-channel acquisition strategy across markets.
• Define channel mix and budgets based on CAC, ROAS, LTV:CAC.
• Lead Meta Ads and Google Ads strategies with profitability focus.
• Collaborate with creative teams for performance-driven messaging.
• Build reporting frameworks and reliable attribution; lead acquisition team.
• Adopt AI tools to improve productivity.

Skills

Performance Marketing

Growth Strategy

Digital Acquisition

Analytics

Team Leadership

Meta Ads

Google Ads

SEO

Content & Influencers

Tools

GA4

BigQuery

Triple Whale

Job description

Introduction

At COCUNAT, we’re building a new generation of clinical beauty: high-performance products, disruptive branding and a digital-first mindset.

We’re looking for a Head ofAcquisitionto lead customer acquisition and accelerate business growth across international markets.

This will be a key role within the Growth team, combining strategic vision, performance and leadership to build a more diversified and scalable acquisition structure across Meta, Google Ads, SEO, Affiliates and Content Influencers.

Your responsibilities

Strategy & Growth

• Design and lead the multi-channel acquisition strategy across Spain, France, Italy, Germany and the US.

• Define channel mix and budgets based on CAC, ROAS, LTV:CAC and business goals.

• Drive acquisition diversification beyond Meta.

• Identify new growth and scalability opportunities.

Paid Media & Performance

• Lead the strategy and optimisation of Meta Ads and Google Ads across multiple markets.

• Manage campaigns and budgets with a strong focus on profitability and sustainable growth.

• Collaborate closely with Creative teams to develop performance-driven messaging and creatives.

• Analyse results and turn data into actionable decisions.

Data & Leadership

• Monitor key acquisition KPIs and build business-oriented reporting frameworks.

• Ensure reliable attribution and tracking across the analytics ecosystem.

• Lead and develop the acquisition team.

• Foster a data-first, ownership-driven and high-performance culture.

• Drive the adoption of AI tools and new technologies to improve productivity and performance.

Your profile

• 5–8 years of experience in Performance Marketing, Growth or Digital Acquisition, ideally within ecommerce or DTC brands.

• Strong experience managing Meta Ads and Google Ads with high budgets.

• Knowledge of SEO, Affiliates and Influencer-driven acquisition strategies.

• Analytical and business-oriented mindset with strong performance understanding.

• Experience leading or coordinating teams.

• Familiarity with tools such as GA4, BigQuery, Triple Whale or similar platforms.

• Structured, organised and data-driven in decision-making.

• Strong ownership mindset and ability to thrive in fast-paced environments.

• AI-friendly and comfortable leveraging technology to improve performance and productivity.

• Fluent Spanish and high English level.

• Experience in beauty, skincare, wellness or multi-market consumer brands will be highly valued.

Why us?

Benefits

• Flexibility that makes a difference. At COCUNAT, we believe in flexibility and work-life balance. You’ll have flexible start times and the possibility to work from home one day a week.
• Your health matters. Excellent private health insurance.
• COCUNAT lover? Enjoy exclusive discounts on COCUNAT products.
• It’s the little things. Coffee and chocolate are always available at the office.
• Truly Pet-Friendly. A casual, pet-friendly office where you can bring your furry friend every day.
• An international team in Barcelona. Work in an international environment from our office in Sant Gervasi, Barcelona.

Values

• People First: We believe that putting people first helps us work better, achieve stronger results.
• Diversity: We foster an inclusive culture where everyone feels welcome, valued and free to be themselves.
• Dynamism: We’re a startup in constant motion, with a fast-paced and agile environment where there’s always a new challenge ahead.
• Continuous Innovation: We love challenging the status quo, testing new ideas and constantly looking for better ways to do things. Curiosity, creativity and the drive to keep evolving are part of our everyday life.