GTM Engineer: B2B Growth & AI Automation Lead

aydi; Madrid; Híbrido; EUR 70.000 - 110.000; Jornada completa

Descripción de la vacante

ORTH is seeking a data-driven, hands-on GTM engineer to architect and run the B2B acquisition and lifecycle stack. You will work with the Chief Growth Officer, aligning growth, sales and product to scale our PLG and outbound motions across 300,000+ users.

You will own the CRM, data layer and multi-channel campaigns, with a focus on data enrichment, AI-powered automation and retargeting. Madrid-based, hybrid work and competitive equity deepen the impact of your work.

Formación

• 3+ years in GTM engineering, growth ops, RevOps, sales ops or B2B growth marketing in a startup/scale-up.

Responsabilidades

• Design, build and run the B2B acquisition and lifecycle stack (data enrichment, outbound sequencing, CRM, email and retargeting, AI automations).
• Own the CRM and data layer; keep Customer.io in sync, design segmentation and lead scoring.
• Run lifecycle and email marketing campaigns for B2B leads and users.
• Maintain and improve PLG motions from download to activation, trial, conversion and retention.
• Automate with AI using LLMs and tools like n8n, Make or Zapier for lead research and routing.
• Manage retargeting and paid B2B channels; sync audiences to Meta and LinkedIn.
• Measure everything with dashboards (Mixpanel, HubSpot, spreadsheets).
• Experiment with messaging, channels, sequences and offers.

Conocimientos

GTM engineering

Growth ops

RevOps

Sales ops

B2B marketing

CRM workflows

Multi-channel growth

Herramientas

Customer.io

Braze

Iterable

n8n

Make

Zapier

Sales Navigator

Clay

Apollo

Lusha

Descripción del empleo

ORTH is seeking a data-driven, hands-on GTM engineer to architect and run the B2B acquisition and lifecycle stack. You will work with the Chief Growth Officer, aligning growth, sales and product to scale our PLG and outbound motions across 300,000+ users.

You will own the CRM, data layer and multi-channel campaigns, with a focus on data enrichment, AI-powered automation and retargeting. Madrid-based, hybrid work and competitive equity deepen the impact of your work.