Marketing Ops Manager - GTM & AI Automation Architect

Papaya Global; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Papaya Global is seeking an experienced Marketing Ops Manager to architect and optimize the GTM tech stack, driving data quality, automation, and revenue performance across Marketing, Sales, and SDRs.

In Barcelona, you will own HubSpot and Salesforce integrations, build dashboards, manage data flows, and lead AI automation initiatives to improve lead-to-revenue metrics and campaign effectiveness in a fast-growing SaaS environment.

Formación

• 3+ years in marketing operations in a B2B SaaS company.
• Hands-on HubSpot expertise with complex workflows, lead scoring and AI-enabled capabilities.
• Solid Salesforce knowledge including data model and reports.
• Experience owning the lead-to-meeting or MQL-to-SQL process.
• Strong data quality instincts and governance practices.
• Proven ability to build dashboards for stakeholders.
• Highly organized and process-driven with proactive communication.
• Strong English communication, globally distributed teams.

Responsabilidades

• Own Papaya’s inbound marketing automation end-to-end with HubSpot workflows and lifecycle management.
• Own the lead-to-meeting handoff process and monitor conversion rates daily.
• Maintain data integrity across HubSpot and Salesforce, including deduplication and enrichment.
• Support the SDR organization with tooling access, sequence management, onboarding/offboarding, and pipeline visibility.
• Build and maintain marketing performance dashboards and attribution across channels.
• Provide end-to-end operational support for events and webinars, including registration and data flows.
• Own the operational layer of email marketing, segmentation, deliverability, and GDPR compliance.
• Implement AI features within HubSpot and marketing tools with the AI GTM Engineer.
• Ensure attribution is tracked across leads, contacts, and opportunities and migrate reports to governed BI dashboards.

Conocimientos

HubSpot

Salesforce

Data quality

Lead routing

Dashboarding

AI automation

GTM

Marketing ops

Herramientas

Clay

Descripción del empleo

Papaya Global is seeking an experienced Marketing Ops Manager to architect and optimize the GTM tech stack, driving data quality, automation, and revenue performance across Marketing, Sales, and SDRs.

In Barcelona, you will own HubSpot and Salesforce integrations, build dashboards, manage data flows, and lead AI automation initiatives to improve lead-to-revenue metrics and campaign effectiveness in a fast-growing SaaS environment.