GTM & Channel Strategy Lead

Midea Europe; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Midea Group is seeking a senior leader in Madrid to design and professionalize the Go-To-Market structure, processes, and operating model. You will act as a strategic link between Marketing and Sales, driving channel activation and data-driven decisions across sell-in, sell-out, and brand experience.

Ideally, you bring 8+ years in GTM/Channel Marketing, strong BI skills, and fluency in English and Spanish. The role involves domestic travel and collaboration across sales, product, and marketing

Qualifications

• Bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration or related field.
• At least 8 years of experience leading Go-To-Market, Channel Marketing or Commercial functions.
• Strong knowledge of Business Intelligence tools (Power BI, Tableau) and data-driven decision making.
• English and Spanish proficiency; willingness to travel up to 25%.

Responsibilities

• Design and transform the Go-To-Market structure, processes and operating model.
• Lead the Go-To-Market & Channel Development department ensuring alignment with commercial strategy.
• Oversee PoS initiatives and in-store brand visibility to strengthen point-of-sale impact.
• Drive BI and analytics for sell-in/sell-out/inventory and consumer behavior insights.
• Develop annual channel and customer plans, including promotions and incentives.
• Manage budgets and resources for channel activation and materials.
• Lead and develop the team, coordinating Marketing, Product and Sales.
• Monitor KPIs and prepare performance reports for strategic decision-making.

Skills

Analytical skills

Strategic thinking

Team leadership

Project management

Go-To-Market

Channel development

Education

Bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration

Tools

Power BI

Tableau

Excel (Advanced)

Roamler

Zipline

Repsly

Job description

Midea Group is seeking a senior leader in Madrid to design and professionalize the Go-To-Market structure, processes, and operating model. You will act as a strategic link between Marketing and Sales, driving channel activation and data-driven decisions across sell-in, sell-out, and brand experience.

Ideally, you bring 8+ years in GTM/Channel Marketing, strong BI skills, and fluency in English and Spanish. The role involves domestic travel and collaboration across sales, product, and marketing