Go To Market & Channel Development Manager

Midea Europe; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Midea Group is seeking a senior leader in Madrid to design and professionalize the Go-To-Market structure, processes, and operating model. You will act as a strategic link between Marketing and Sales, driving channel activation and data-driven decisions across sell-in, sell-out, and brand experience.

Ideally, you bring 8+ years in GTM/Channel Marketing, strong BI skills, and fluency in English and Spanish. The role involves domestic travel and collaboration across sales, product, and marketing

Qualifications

• Bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration or related field.
• At least 8 years of experience leading Go-To-Market, Channel Marketing or Commercial functions.
• Strong knowledge of Business Intelligence tools (Power BI, Tableau) and data-driven decision making.
• English and Spanish proficiency; willingness to travel up to 25%.

Responsibilities

• Design and transform the Go-To-Market structure, processes and operating model.
• Lead the Go-To-Market & Channel Development department ensuring alignment with commercial strategy.
• Oversee PoS initiatives and in-store brand visibility to strengthen point-of-sale impact.
• Drive BI and analytics for sell-in/sell-out/inventory and consumer behavior insights.
• Develop annual channel and customer plans, including promotions and incentives.
• Manage budgets and resources for channel activation and materials.
• Lead and develop the team, coordinating Marketing, Product and Sales.
• Monitor KPIs and prepare performance reports for strategic decision-making.

Skills

Analytical skills

Strategic thinking

Team leadership

Project management

Go-To-Market

Channel development

Education

Bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration

Tools

Power BI

Tableau

Excel (Advanced)

Roamler

Zipline

Repsly

Job description

Job Type: Permanent Employment, Full Time

Reporting Line: Head of Marketing Spain

Languages Required: English and Spanish

ABOUT MIDEA GROUP

Midea Group is a publicly listed Global Fortune 500 company and is the world's leading manufacturer of home appliances. Committed to bringing innovation to life, Midea Group goes beyond smart home appliances and comprises business pillars like HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical and Digital Innovation. Being ranked #231 in the 2026 Global Fortune 500 List, Midea is proud of its 190,000+ employees and presence in 200+ countries, including several subsidiaries in the European market.

• Global Fortune 500 #246 in 2025

MIDEA & TEAK INTEGRATION

In April 2025, Teka Group begins its next century as part of Midea, accelerating R&D,

scaling in high‑growth markets, and deepening global synergies. The acquisition combines

Midea's technological leadership and manufacturing scale with Teka's century-long brand

heritage and strong European footprint to deliver broader, more innovative home solutions

worldwide. Backed by Midea, Teka will strengthen operations, expand into new categories,

and reinforce its organizational structure and three iconic brands—Teka, Küppersbusch,

and Intra.

JOB MISSION

The main mission of the position is to design, establish and professionalize the

structure, processes and operating model for Go-To-Market, commercial channel

activation and development. The role acts as a strategic link between Marketing and

Sales, driving effectiveness at the point of sale (sell-in, sell-out and brand

experience), as well as fostering a data-driven culture in commercial decisionmaking.

DUTIES & RESPONSIBILITIES

Design & Transformation

• Define and develop the structure, processes, governance and action plans of


• the Go-To-Market & Channel Development department, ensuring alignment


• with the Company’s commercial strategy and promoting process efficiency and


• Lead and develop the team under their responsibility, coordinating


• departmental activities and projects, and acting as a link between Marketing,


• Product and Sales to ensure aligned commercial execution.


• Manage and optimize budgets and resources allocated to channel activation,


• visibility, materials and external suppliers, ensuring their effective utilization.


• Channel & Customer Planning


• Define and oversee the execution of the annual commercial plan by channel


• and customer (Joint Business Planning), including the planning of promotions,


• incentives and commercial activities.


• Develop visibility and commercial activation plans together with key


• customers, providing the Sales team with analyses and recommendations that


• contribute to negotiations and the achievement of commercial objectives.

Point of Sale (PoS)

• Define and oversee the brand presence and visibility strategy at the point of


• sale, coordinating implementation teams, POS/POP materials and display


• projects, ensuring proper execution and compliance with commercial


• agreements.


• Participate in the definition and execution of Go-To-Market plans for new


• product launches, ensuring their introduction into distribution channels,


• availability and visibility at the point of sale.


• Business Intelligence & Data Analytics


• Drive the use of Business Intelligence tools and commercial data analytics,


• including sell-in, sell-out, inventory and consumer behavior, identifying trends


• and growth opportunities and proposing actions to improve channel and


• customer performance.


• Analyze the effectiveness and profitability of commercial initiatives,


• promotions and display projects, evaluating their return on investment (ROI)


• and proposing actions for their optimization, continuation or discontinuation.


• Monitor key KPIs and objectives of the annual commercial plan, preparing


• performance reports and identifying deviations and opportunities for


• improvement to support decision-making.


• Oversee the development and execution of the annual sales and product


• training plan, including the preparation of training materials, selling points and


• technical-commercial content, ensuring alignment with the needs of internal


• teams and customers.

QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Advertising, Public Relations,


• Business Administration or a related field.


• Experience: At least 8 years of experience leading Go To Market, Channel


• Marketing, Customer Development or Commercial Management functions,


• with strong knowledge of Business Intelligence, preferably within the Home


• Appliance industry. Proven experience in leading teams is essential.


• Languages: Spanish (native), English (advanced, at least C1).


• Technical Knowledge: MS Office (Word, PowerPoint and advanced Excel),


• Business Intelligence tools (Power BI, Tableau, AI). Experience with point-ofsale management tools (Roamler, Zipline, Repsly) would be an advantage.


• Skills and Competencies: Analytical skills, results orientation, project


• management, strategic thinking, team leadership, operational management,


• and multitasking.

The position requires domestic travel for approximately 25% of the working time

Midea Group is an Equal Opportunity Employer where diversity & inclusion matters. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.