Marketing manager

Pillar; Barcelona; Presencial; EUR 30 000 - 45 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Офис в Барселоне

25 дней отпуска

Полный рабочий контракт (Fijo)

Resumo da oferta

Pillar ищет специалиста по запуску и масштабированию маркетинга в новой стране. Вы будете адаптировать итальянские практики к локальному рынку в Барселоне, сотрудничая с central paid, lifecycle и SEO/content.

Требуется свободное владение испанским и рабочее знание английского, автономность и ориентация на результат. Роль предполагает прямую работу в быстрорастущей команде и участие в формировании рыночной стратегии.

Qualificações

• Опыт запуска или масштабирования маркетинга в новой стране/рынке, желательно в B2B SaaS или sales-led бизнесе.
• Умение работать в матричной организации и сотрудничать с центральными командами (paid, lifecycle, SEO/content).
• Измерение метрик: CAC, ARR, pipeline; при отсутствии истории — аналитический подход и адаптация стратегий.

Responsabilidades

• Вести выход на рынок в Испании вместе с центральной командой Growth и локальными продажами.
• Определять локальные маркетинговые сообщения, конкурентную разведку и поведение покупателей.
• Сообщать рыночные инсайты и вносить вклад в дорожную карту центральной организации.

Conhecimentos

Market entry marketing

B2B SaaS

Matrix organization

Data-driven mindset

Spanish fluency

English proficiency

Autonomy

Ownership

Growth mindset

Descrição da oferta de emprego

Описание:

Founded in 2025, Pillar has grown to a team of roughly 75 people serving over 800 construction firms. Following a €15,2M funding round in 2026, we are now kicking off our international growth. Our mission is to modernize construction management by integrating artificial intelligence, data analytics, workflow automation, and financial tools. Having established ourselves as a go-to partner for Italian SMEs, we are expanding into Spain, giving you the opportunity to shape our local market entry from the ground up.

Задачи:

• Own market entry from zero together with central Growth and local Sales. Adapt what's proven in Italy - paid frameworks, lifecycle motion, SEO/content foundations - to the local market, rather than reinventing it wholesale.
• Own local product marketing: messaging, competitive intelligence, and buyer psychology specific to construction (or adjacent regulated industries) in-market.
• Partner with the central Paid vertical to launch and localize acquisition campaigns for a market with no prior performance data.
• Partner with central CRM/Lifecycle to build (not just adapt) nurture flows and segmentation for a brand-new customer base.
• Work hand-in-hand with local Sales as it ramps, aligning on pipeline expectations from day one.
• Document what you learn: market-specific insights, what worked, what didn't, so it can be reused as we open the next country.
• Report on market traction and feed learnings back into the central roadmap and into the playbook for future launches.
• Your one goal: prove the market, build the engine, and leave behind a repeatable model for the countries that come next.

Требования:

• You have experience launching or scaling marketing in a new country/market, ideally in B2B SaaS or a sales-led business.
• You're comfortable working in a matrix, leaning on specialist central teams (paid, lifecycle, SEO/content) rather than owning every lever solo.
• You think in metrics: CAC, ARR, pipeline, conversion, funnel, especially important when there's no historical data to lean on yet.
• Fluent Spanish, plus working proficiency in English.
• You understand - or can quickly get up to speed on - the local construction/B2B landscape: buyer psychology, regulatory triggers, competitive dynamics.
• You're comfortable with ambiguity and being first: no playbook, no local team yet, no historical benchmarks.
• Autonomy is required.
• Ownership is required.
• A growth mindset is required.
• Будет плюсом: Experience specifically launching a product in Spain and/or Latin America; Background in construction, real estate, or another traditional/regulated B2B industry; Experience being the "first" local hire in a market for a scaling company

Условия:

• A small, fast team where the distance between an idea and shipping it is short.
• Genuine autonomy and visibility, nobody here waits to be told what to do.
• Competitive compensation: €30,000-€45,000, tailored to experience and expertise.
• 25 days of paid vacation annually.
• Direct collaboration with leadership and hands-on involvement in a new market expansion from day one.
• Modern workspace located in Barcelona's innovation hub with 24/7 facility access and complimentary gym membership.
• Full-time permanent contract (Fijo) with comprehensive benefits, based in Barcelona and observing local public holidays.