Global Paid Search Specialist - Hybrid, US/CA Focus

Avis Budget Group; Barcelona; Híbrido; EUR 30.000 - 35.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model – 1 day per week in‑

Wellness & fun activities

VIP district and rental car discounts

Descripción de la vacante

Avis Budget Group in Barcelona, Catalunya, is seeking a Paid Search Specialist to drive hands-on planning, execution, and optimization of campaigns for the US and Canada from Barcelona.

You will analyze performance, run A/B tests, manage audiences, and keep campaigns efficient while adapting to platform changes, shaping regional search programs in a vibrant, international environment.

Formación

• 2+ years of hands-on experience in paid search campaigns.
• Experience with Google Ads and Microsoft Ads management and optimization.
• Familiarity with SA360 and digital measurement platforms.

Responsabilidades

• Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets.
• Conduct regular performance analysis and optimization.
• Support A/B testing of ad copy, landing pages, and targeting parameters.
• Monitor budgets, pacing, and spend to prevent overspend or under-spend.
• Build and maintain performance reports for stakeholders.
• Assist with audience segmentation and remarketing strategies.
• Stay up to date with platform changes and new features.

Conocimientos

Paid search

Google Ads

Microsoft Ads

SA360

A/B testing

GA4

CM360

Adobe Analytics

Reporting

Budget management

Audience management

Keyword optimization

Campaign analysis

English fluent

Team collaboration

Herramientas

Google Ads

Microsoft Ads

SA360

GA4

CM360

Adobe Analytics

Descripción del empleo

Avis Budget Group in Barcelona, Catalunya, is seeking a Paid Search Specialist to drive hands-on planning, execution, and optimization of campaigns for the US and Canada from Barcelona.

You will analyze performance, run A/B tests, manage audiences, and keep campaigns efficient while adapting to platform changes, shaping regional search programs in a vibrant, international environment.