Paid Search Specialist at Avis Budget Group

Avis Budget Group; Barcelona; Híbrido; EUR 35.000 - 40.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellness & fun activities

VIP District discounts

Life insurance after 6 months

Dynamic, multicultural environment in/

Descripción de la vacante

Avis Budget Group in Barcelona, Spain is seeking a Paid Search Specialist for a full-time on-site/hybrid role to manage PPC campaigns across Google Ads and Microsoft Ads.

Responsibilities include day-to-day campaign management for US/Canada, keyword optimization, bid adjustments, SQR analysis, reporting, and supporting tests and audience segmentation.

Formación

• 2+ years of hands-on experience in paid search
• Experience with Google Ads and Microsoft Ads
• SA360 (Search Ads 360) experience for management and reporting
• Strong analytical skills to interpret performance data and produce reports
• Experience with GA4, CM360, or Adobe Analytics would be a plus
• Experience with A/B testing and optimization methods

Responsabilidades

• Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for US and Canadian markets.
• Implement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension management.
• Conduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunities.
• Monitor campaign performance daily, flagging anomalies and escalating issues as needed.
• Build and maintain performance reports, translating data into actionable insights for internal stakeholders.
• Support A/B testing of ad copy, landing pages, and targeting parameters, documenting results and recommendations.
• Assist with audience management, including remarketing lists and audience segmentation across campaigns.
• Support the implementation of GDN, YouTube, and Demand Gen campaigns as directed.
• Assist with budget tracking and pacing, flagging overspend or under pacing risks.

Conocimientos

Paid search

Analytical thinking

Team collaboration

English communication

Herramientas

Google Ads

Microsoft Advertising

SA360

GA4

CM360

Looker Studio

Google Ads Scripts

SQL

Descripción del empleo

Paid Search Specialist at Avis Budget Group in Barcelona, CT, ES.

This Full time on site position offers great opportunities for career growth.

Key Responsibilities

• Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets.
• Implement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension management.
• Conduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunities.
• Monitor campaign performance daily, flagging anomalies and escalating issues to the Senior Paid Search Specialist.
• Build and maintain performance reports, translating data into clear, actionable insights for internal stakeholders.
• Support A/B testing of ad copy, landing pages, and targeting parameters, documenting results and recommendations.
• Assist with audience management, including remarketing lists and audience segmentation across campaigns.
• Support the implementation of GDN, YouTube, and Demand Gen campaigns as directed.
• Assist with budget tracking and pacing, flagging overspend or under pacing risks in a timely manner.
• Stay up to date with platform changes, new features, and paid search best practices.

What We Are Looking For

• 2+ years of hands-on experience in paid search, managing campaigns in Google Ads and Microsoft Ads.
• Working knowledge of SA360 (Search Ads 360) for campaign management and reporting.
• Solid understanding of bidding strategies, match types, and keyword optimization.
• Experience conducting SQR analysis and managing keyword lists.
• Strong analytical skills with the ability to interpret performance data and produce clear reports.
• Familiarity with digital measurement platforms such as Google Analytics 4 (GA4), Campaign Manager 360 (CM360), or Adobe Analytics.
• Experience with A/B testing and a methodical approach to optimization.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Good communication skills and ability to work effectively within a team.
• Native or fluent English speaker.

Bonus Skills & Experience

• Experience with GDN, YouTube, Remarketing, or Demand Gen campaigns.
• Familiarity with automation tools or scripts to improve campaign efficiency.
• Basic technical skills such as Google Ads Scripts, SQL, or JavaScript.
• Experience with reporting tools or dashboards (e.g. Looker Studio, Google Sheets automation).
• Understanding CRO principles and landing page best practices.
• Experience in travel, mobility, or multi-market e-commerce environments.

What we offer:

A competitive salary based on your experience (35k to 40k) plus Bonus scheme.

A full-time permanent contract (39h a week) Working hours 10h to 19h (1 hour lunch). Hybrid model: just 1 day per week at the office.

• Wellness & fun activities
• VIP District discounts and rental car discounts
• Life insurance after 6 months
• Excellent, dynamic, & multicultural environment in one of the best locations in Barcelona

Barcelona Barcelona Spain

Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.