Paid Search Specialist - Avis Budget Group

Avis Budget Group; Barcelona; Híbrido; EUR 30.000 - 35.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model – 1 day per week in‑

Wellness & fun activities

VIP district and rental car discounts

Descripción de la vacante

Avis Budget Group in Barcelona, Catalunya, is seeking a Paid Search Specialist to drive hands-on planning, execution, and optimization of campaigns for the US and Canada from Barcelona.

You will analyze performance, run A/B tests, manage audiences, and keep campaigns efficient while adapting to platform changes, shaping regional search programs in a vibrant, international environment.

Formación

• 2+ years of hands-on experience in paid search campaigns.
• Experience with Google Ads and Microsoft Ads management and optimization.
• Familiarity with SA360 and digital measurement platforms.

Responsabilidades

• Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets.
• Conduct regular performance analysis and optimization.
• Support A/B testing of ad copy, landing pages, and targeting parameters.
• Monitor budgets, pacing, and spend to prevent overspend or under-spend.
• Build and maintain performance reports for stakeholders.
• Assist with audience segmentation and remarketing strategies.
• Stay up to date with platform changes and new features.

Conocimientos

Paid search

Google Ads

Microsoft Ads

SA360

A/B testing

GA4

CM360

Adobe Analytics

Reporting

Budget management

Audience management

Keyword optimization

Campaign analysis

English fluent

Team collaboration

Herramientas

Google Ads

Microsoft Ads

SA360

GA4

CM360

Adobe Analytics

Descripción del empleo

In this role you will drive the hands-on planning, execution, and optimization of paid search campaigns for the US and Canada from Barcelona. You will work across multiple lines of business, collaborating with cross-functional teams to deliver measurable results and support broader NAM paid search initiatives. Expect to analyze performance, run A/B tests, manage audiences, and keep campaigns efficient while adapting to platform changes. This is an opportunity to shape regional search programs within a vibrant, international environment.

• competitive salary (35k to 40k) + bonus
• hybrid model (1 day/wk in office)
• wellness & fun activities
• VIP district and rental car discounts
• Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets
• Implement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension management
• Conduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunities
• Monitor campaign performance daily, flagging anomalies and escalating issues to the Senior Paid Search Specialist
• Build and maintain performance reports, translating data into clear, actionable insights for internal stakeholders
• Support A/B testing of ad copy, landing pages, and targeting parameters, documenting results and recommendations
• Assist with audience management, including remarketing lists and audience segmentation across campaigns
• Support the implementation of GDN, YouTube, and Demand Gen campaigns as directed
• Assist with budget tracking and pacing, flagging overspend or under pacing risks in a timely manner
• Stay up to date with platform changes, new features, and paid search best practices
• 2+ years of hands‑on experience in paid search, managing campaigns in Google Ads and Microsoft Ads
• Working knowledge of SA360 (Search Ads 360) for campaign management and reporting
• Solid understanding of bidding strategies, match types, and keyword optimization
• Experience conducting SQR analysis and managing keyword lists
• Strong analytical skills with the ability to interpret performance data and produce clear reports
• Familiarity with digital measurement platforms such as Google Analytics 4 (GA4), Campaign Manager 360 (CM360), or Adobe Analytics
• Experience with A/B testing and a methodical approach to optimization
• High attention to detail and ability to manage multiple campaigns simultaneously
• Good communication skills and ability to work effectively within a team
• Native or fluent English speaker
• strong communication
• interpersonal collaboration
• detail-oriented
• Google Ads
• Microsoft Ads
• SA360

Paid Search Specialist - Avis Budget Group barcelona, catalunya, es