Paid Search Specialist for NAM Campaigns (Google/MS Ads)

Avis Budget Group; Barcelona; Híbrido; EUR 28.000 - 32.000; Jornada completa

Descripción de la vacante

Avis Budget Group is seeking a Paid Search Specialist based in Barcelona to manage PPC campaigns for the US and Canada across Google Ads and Microsoft Ads. You will execute day-to-day optimizations, report performance, and implement audience and budget strategies within a hybrid work setup.

Ideal candidates have 2+ years in paid search, SA360 experience, and strong analytical skills. The role offers a 39-hour week, a full-time contract, and a friendly, multicultural Barcelona environment.

Formación

• 2+ years of hands-on paid search experience.
• Proficient in Google Ads and Microsoft Ads.
• Experience with SA360 for management and reporting.
• Solid bidding, match type and keyword optimization knowledge.
• Experience with SQR analysis and keyword lists.
• Strong analytical skills for performance reporting.
• Familiar with GA4, CM360 or Adobe Analytics.
• Experience with A/B testing and optimization.
• Attention to detail and ability to manage multiple campaigns.
• Fluency in English.

Responsabilidades

• Execute and manage day-to-day PPC campaigns for US/Canada in Google Ads and Microsoft Ads.
• Implement ad copy updates, keyword adds/exclusions, bid adjustments and extensions.
• Perform regular SQR analysis to identify negatives and new terms.
• Monitor performance daily, flag anomalies and escalate as needed.
• Build and maintain performance reports for internal stakeholders.
• Support A/B testing of ad copy and landing pages and document results.
• Assist with audience management including remarketing lists.
• Support GDN, YouTube and Demand Gen campaigns as directed.
• Help with budget tracking and pacing; flag overspend or under pacing.
• Stay up to date with platform changes and best practices.

Conocimientos

Paid search

SA360

Bidding strategies

Keyword optimization

SQR analysis

Analytics platforms

A/B testing

Looker Studio

English fluent

SQL/JavaScript basics

Multi-market familiarity

Herramientas

GA4

CM360

Adobe Analytics

Google Ads Scripts

SQL

JavaScript

Looker Studio

Google Sheets

Descripción del empleo

Avis Budget Group is seeking a Paid Search Specialist based in Barcelona to manage PPC campaigns for the US and Canada across Google Ads and Microsoft Ads. You will execute day-to-day optimizations, report performance, and implement audience and budget strategies within a hybrid work setup.

Ideal candidates have 2+ years in paid search, SA360 experience, and strong analytical skills. The role offers a 39-hour week, a full-time contract, and a friendly, multicultural Barcelona environment.