Paid Search Specialist

Avis Budget Group; Barcelona; Híbrido; EUR 28.000 - 32.000; Jornada completa

Descripción de la vacante

Avis Budget Group is seeking a Paid Search Specialist based in Barcelona to manage PPC campaigns for the US and Canada across Google Ads and Microsoft Ads. You will execute day-to-day optimizations, report performance, and implement audience and budget strategies within a hybrid work setup.

Ideal candidates have 2+ years in paid search, SA360 experience, and strong analytical skills. The role offers a 39-hour week, a full-time contract, and a friendly, multicultural Barcelona environment.

Formación

• 2+ years of hands-on paid search experience.
• Proficient in Google Ads and Microsoft Ads.
• Experience with SA360 for management and reporting.
• Solid bidding, match type and keyword optimization knowledge.
• Experience with SQR analysis and keyword lists.
• Strong analytical skills for performance reporting.
• Familiar with GA4, CM360 or Adobe Analytics.
• Experience with A/B testing and optimization.
• Attention to detail and ability to manage multiple campaigns.
• Fluency in English.

Responsabilidades

• Execute and manage day-to-day PPC campaigns for US/Canada in Google Ads and Microsoft Ads.
• Implement ad copy updates, keyword adds/exclusions, bid adjustments and extensions.
• Perform regular SQR analysis to identify negatives and new terms.
• Monitor performance daily, flag anomalies and escalate as needed.
• Build and maintain performance reports for internal stakeholders.
• Support A/B testing of ad copy and landing pages and document results.
• Assist with audience management including remarketing lists.
• Support GDN, YouTube and Demand Gen campaigns as directed.
• Help with budget tracking and pacing; flag overspend or under pacing.
• Stay up to date with platform changes and best practices.

Conocimientos

Paid search

SA360

Bidding strategies

Keyword optimization

SQR analysis

Analytics platforms

A/B testing

Looker Studio

English fluent

SQL/JavaScript basics

Multi-market familiarity

Herramientas

GA4

CM360

Adobe Analytics

Google Ads Scripts

SQL

JavaScript

Looker Studio

Google Sheets

Descripción del empleo

Avis Budget Group is looking for a Paid Search Specialist to support the execution and day-to-day management of PPC campaigns for North America. Based in Barcelona, you will work across the US and Canada, spanning multiple lines of business including Car Rental, Truck Rental, and Small Business.Reporting into the Paid Search Team Leader, you will be responsible for hands-on campaign implementation, optimization, and performance reporting. You will play a key role in ensuring campaigns run efficiently and deliver measurable results, while contributing to broader paid search initiatives across the NAM region.Key ResponsibilitiesExecute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets.Implement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension management.Conduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunities.Monitor campaign performance daily, flagging anomalies and escalating issues to the Senior Paid Search Specialist.Build and maintain performance reports, translating data into clear, actionable insights for internal stakeholders.Support A/B testing of ad copy, landing pages, and targeting parameters, documenting results and recommendations.Assist with audience management, including remarketing lists and audience segmentation across campaigns.Support the implementation of GDN, YouTube, and Demand Gen campaigns as directed.Assist with budget tracking and pacing, flagging overspend or under pacing risks in a timely manner.Stay up to date with platform changes, new features, and paid search best practices.What We Are Looking For2+ years of hands-on experience in paid search, managing campaigns in Google Ads and Microsoft Ads.Working knowledge of SA360 (Search Ads 360) for campaign management and reporting.Solid understanding of bidding strategies, match types, and keyword optimization.Experience conducting SQR analysis and managing keyword lists.Strong analytical skills with the ability to interpret performance data and produce clear reports.Familiarity with digital measurement platforms such as Google Analytics 4 (GA4), Campaign Manager 360 (CM360), or Adobe Analytics.Experience with A/B testing and a methodical approach to optimization.High attention to detail and ability to manage multiple campaigns simultaneously.Good communication skills and ability to work effectively within a team.Native or fluent English speaker.Bonus Skills & ExperienceExperience with GDN, YouTube, Remarketing, or Demand Gen campaigns.Familiarity with automation tools or scripts to improve campaign efficiency.Basic technical skills such as Google Ads Scripts, SQL, or JavaScript.Experience with reporting tools or dashboards (e.g. Looker Studio, Google Sheets automation).Understanding CRO principles and landing page best practices.Experience in travel, mobility, or multi-market e-commerce environments.What we offer:A competitive salary based on your experience (28k to 32k) plus Bonus scheme.A full-time permanent contract (39h a week)Working hours 10h to 19h (1 hour lunch).Hybrid model: just 1 day per week at the office.Wellness & fun activitiesVIP District discounts and rental car discountsLife insurance after 6 monthsExcellent, dynamic, & multicultural environment in one of the best locations in Barcelona: The World Trade CentreAvis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.BarcelonaBarcelonaSpain