Paid Search Lead: Strategy, Growth & Team

Avis Budget Group; Barcelona; Híbrido; EUR 45.000 - 50.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus scheme

Life insurance

Private Medical Insurance after 6 mo

Hybrid work model

World Trade Centre Barcelona location

VIP District discounts

Rental car discounts

Descripción de la vacante

Avis Budget Group in Barcelona is seeking a Paid Search Team Leader to own and develop the PPC strategy for North America, managing campaigns across Google Ads and Microsoft Ads for US and Canada. You will lead a small team of Search Specialists, drive bidding and measurement initiatives, and ensure cross‑channel alignment with performance marketing.

The role offers a hybrid work model, a competitive salary in the 45k to 50k range, and opportunities to shape global paid search outcomes in a

Formación

• 4+ years of hands-on paid search experience, with Google Ads and Microsoft Ads.
• Proficiency with SA360 for campaign and bid management.
• Strong knowledge of automated bidding strategies at scale.
• Experience in A/B testing and optimization.
• Solid experience with SQRs and keyword optimization.
• Analytical mindset with data-driven decision making.
• Experience using automation to enhance data, ads, and performance.
• Ability to lead a small team and drive PPC initiatives.
• Fluent English communication skills.

Responsabilidades

• Own and manage PPC campaigns across the US and Canada for Google Ads and Microsoft Ads.
• Lead and develop a team of Search Specialists with strategic direction.
• Develop and execute bidding strategy, including automated approaches.
• Manage Audiences, GDN, YouTube, and Demand Gen campaigns.
• Conduct SQR analysis and keyword optimization.
• Improve ad copy, extensions, and landing page alignment for conversions.
• Monitor performance, analyze data, and deliver actionable insights.
• Collaborate with NAM Marketing to align PPC with cross‑channel strategy.
• Manage budget pacing and support forecasting for NAM programs.
• Stay current on platform updates and industry trends.

Conocimientos

Paid search

SA360

Automated bidding

A/B testing

SQR analysis

Keyword optimization

Data analytics

Team leadership

English fluent

Herramientas

GA4

CM360

Adobe Analytics

Google Ads

Microsoft Ads

Descripción del empleo

Avis Budget Group in Barcelona is seeking a Paid Search Team Leader to own and develop the PPC strategy for North America, managing campaigns across Google Ads and Microsoft Ads for US and Canada. You will lead a small team of Search Specialists, drive bidding and measurement initiatives, and ensure cross‑channel alignment with performance marketing.

The role offers a hybrid work model, a competitive salary in the 45k to 50k range, and opportunities to shape global paid search outcomes in a