Global Marketing Data Strategy Lead

Docplanner; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote work options

Office hubs in Europe

Job summary

Docplanner is seeking a senior Marketing Analytics Lead to translate business goals into scalable data products. You will own dashboards for marketing KPIs and ROI, govern data quality, and partner with Marketing leadership to shape the analytics roadmap.

You will mentor analysts and present insights to senior stakeholders, including the CMO and VPs. The role requires 7–9 years in marketing analytics, expertise in SQL and BI tools, and experience with data pipelines and DBT, plus strong

Qualifications

• Degree in statistics, data science, marketing analytics, or related field.

Responsibilities

• Design and oversee scalable dashboards for marketing KPIs, budget and ROI analysis.
• Lead data quality, governance across marketing data.
• Collaborate with Marketing leadership to shape analytics roadmap.
• Mentor analysts and present analyses to CMO and VPs.
• Handle ad-hoc analysis blending multiple data sources.

Skills

SQL

Tableau/Power BI

Qlik Sense

Excel

DBT

Marketing analytics

Data pipelines

HubSpot

Salesforce

Mentoring analysts

Prioritization

English proficiency

Education

Degree in statistics / data science / marketing analytics

Tools

DBT

HubSpot

Salesforce

Excel

Job description

Docplanner is seeking a senior Marketing Analytics Lead to translate business goals into scalable data products. You will own dashboards for marketing KPIs and ROI, govern data quality, and partner with Marketing leadership to shape the analytics roadmap.

You will mentor analysts and present insights to senior stakeholders, including the CMO and VPs. The role requires 7–9 years in marketing analytics, expertise in SQL and BI tools, and experience with data pipelines and DBT, plus strong