Remote Senior Marketing Analytics Lead

Talantir; Barcelona; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Healthcare insurance

Wellness programs

Flexible time off

Meal vouchers

Job summary

Docplanner Group is seeking a Sr. Marketing Data Analyst to develop world-class marketing analytics, partnering with data engineers and BI to build scalable data structures and dashboards for KPI, budget and ROI.

You will lead data quality, collaborate with Marketing stakeholders, apply data science approaches, and translate complex analyses to executives. This role requires 5+ years in marketing analytics, strong SQL, Tableau/Power BI, DBT, and fluency in English with Spanish or other European

Qualifications

• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 5 years of experience in marketing and/or sales analytics. Track record of delivering increased marketing effectiveness with measurable ROI and sales conversion and revenue improvements. Advanced analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
• Experience with data pipeline and warehouse tools - DBT experience required
• Experience translating technical terms and explaining complex analysis to business stakeholders
• Experience working with B2B sales motion. (Account-based marketing experience is a bonus.)
• Knowledge of marketing data. Experience with analyzing data from Hubspot and Salesforce is particularly desired.
• Proven ability to manage multiple, competing priorities simultaneously
• Positive can-do attitude with strong initiative and follow through
• Insatiable appetite to learn and grow
• Preference to be in Europe Strong level of business English with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus.

Responsibilities

• Understand common challenges in data structures and strategies to build data products that are stable, scalable, and performant
• Lead data quality issue analysis and resolution action plans and governance
• Work collaboratively and develop relationships with Marketing stakeholder groups to understand business objectives and build data solutions that meet these needs
• Provides thought leadership for complex problems requiring a data science approach
• Build scalable dashboards for key marketing KPIs, budget and ROI analysis
• Drive insight generation and explain the impact of these insights to key business stakeholders.
• Receive and conduct ad-hoc data analysis and reporting requests that require data blending from multiple data sources
• Structure and present analyses to executives and other key stakeholders

Skills

SQL

Tableau

Power BI

Excel

Data visualization

Marketing analytics

Stakeholder collaboration

Education

Degree in statistics/data science/marketing analytics

Bachelor’s or higher in a related field

Tools

DBT

HubSpot

Salesforce

Google Analytics

Job description

Docplanner Group is seeking a Sr. Marketing Data Analyst to develop world-class marketing analytics, partnering with data engineers and BI to build scalable data structures and dashboards for KPI, budget and ROI.

You will lead data quality, collaborate with Marketing stakeholders, apply data science approaches, and translate complex analyses to executives. This role requires 5+ years in marketing analytics, strong SQL, Tableau/Power BI, DBT, and fluency in English with Spanish or other European